Annual files: 2024

What is Cross Docking?

Introduction: Cross Docking is an advanced logistics strategy that has been increasingly gaining relevance in the business world, especially in sectors that depend...m...

What is Black Friday?

Black Friday is a sales phenomenon that has become a milestone on the global commercial calendar. Originally from the United States, this promotional date...

What is Marketing Automation?

Introduction Marketing automation is a concept that has been gaining increasing relevance in the contemporary business landscape. In a world where efficiency...

What is Front Office and Back Office?

In the corporate world, a company's operations are often divided into two main categories: front office and back office. This distinction is fundamental...

Global Digital Trade Shows Moderate Growth in Q1 2023

A recent analysis of global e-commerce performance in the first quarter of 2024 reveals modest growth, with consumers seemingly holding back their spending...

What is ERP (Enterprise Resource Planning)?

ERP, short for Enterprise Resource Planning, is a comprehensive software system used by companies to manage and integrate their...s...

What is Affiliate Marketing?

Affiliate marketing is a performance-based marketing method in which a business rewards one or more affiliates for each visitor...

Magazine Luiza Group Companies Join the Brazil Pact for Business Integrity

In an initiative to strengthen transparency and ethics in business, the Magalu Consortium and MagaluBank, companies belonging to the Magazine Luiza group,...

What is Artificial Intelligence (AI) and how does it work in E-commerce?

Definition of Artificial Intelligence: Artificial Intelligence (AI) is a branch of computer science that focuses on creating systems and machines capable...s...

What are group purchases?

Collective purchases, also known as group buying or group purchasing, represent a business model in e-commerce where a group of...
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