Annual files: 2024

What is Cross Docking

Introduction: Cross Docking is an advanced logistics strategy that has been gaining increasing relevance in the business world, especially in sectors that depend

What is Black Friday

Black Friday is a sales phenomenon that has become a landmark in the global commercial calendar. Originating from the United States, this promotional date

What is Marketing Automation

Introduction Marketing automation is a concept that has been gaining increasing relevance in the contemporary business landscape. In a world where efficiency

What is Front Office and Back Office

In the corporate world, the operations of a company are often divided into two main categories: front office and back office. This distinction is fundamental

Global Digital Trade Shows Moderate Growth in Q1 2023

A recent analysis of global e-commerce performance in the first quarter of 2024 reveals modest growth, with consumers apparently containing their spending

What is ERP (Enterprise Resource Planning)

Definition ERP, acronym for Enterprise Resource Planning, it is a comprehensive software system used by companies to manage and integrate their

What is Affiliate Marketing

Affiliate marketing is a performance-based marketing method, in which a business rewards one or more affiliates for each visitor

Magazine Luiza Group Companies Join the Brazil Pact for Business Integrity

In an initiative to strengthen transparency and ethics in business, the Magalu Consortium and MagaluBank, companies belonging to the Magazine Luiza group

What is Artificial Intelligence (AI) and how does its application work in E-commerce

Definition of Artificial Intelligence: Artificial Intelligence (AI) is a branch of computer science that focuses on creating systems and machines capable

What are collective purchases

Collective purchases, also known as group purchases or group buying, represent a business model in e-commerce where a group of
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