Annual Archives: 2024

What is Mobile Commerce?

Definition: Mobile commerce, often abbreviated as m-commerce, refers to commercial transactions and activities conducted through mobile devices, such as smartphones and tablets. It is an extension...

What is cross-border?

Definition: Cross-border, an English term meaning "transfronteiriço" in Portuguese, refers to any commercial, financial, or operational activity that crosses national borders. In the context...

What is a Long Tail?

Definition: The Long Tail is an economic and business concept that describes how, in the digital age, niche products...

What is hyperpersonalization?

Definition: Hyperpersonalization is an advanced marketing and customer experience strategy that uses data, analytics, artificial intelligence (AI), and automation to deliver content, products...

In a statement, Amazon unveils its next generation of advertising technology.

The digital advertising industry is poised to undergo a significant transformation, driven by technological advancements and shifts in online privacy practices.

What is NPS – Net Promoter Score?

NPS, or Net Promoter Score, is a metric used to measure customer satisfaction and loyalty towards a company, product, or...

What are UI Design and UX Design?

UI Design (User Interface Design) and UX Design (User Experience Design) are two closely related and essential concepts in the field of digital design. Although...

What are SEM and SEO?

SEM (Search Engine Marketing) and SEO (Search Engine Optimization) are two fundamental concepts in digital marketing, especially when it comes to improving visibility...

What is LGPD – the General Data Protection Law?

LGPD, short for General Data Protection Law, is a Brazilian law that came into effect in September 2020. This law...

What is a Sales Funnel?

Introduction: The Sales Funnel, also known as the Conversion Funnel or Sales Pipeline, is a fundamental concept in marketing and sales. It...
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