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Annual files: 2024

What is Mobile Commerce?

E-Commerce Update - 0
Definition: Mobile Commerce, often abbreviated as m-commerce, refers to commercial transactions and activities carried out through mobile devices such as smartphones and tablets. It's an extension...

What is Cross-border?

E-Commerce Update - 0
Definition: Cross-border, an English term meaning "transfronteiriço" in Portuguese, refers to any commercial, financial, or operational activity that crosses national borders. In the context...

What is Long Tail?

E-Commerce Update - 0
Definition: The Long Tail, or Long Tail in English, is an economic and business concept that describes how, in the digital age, niche products...o...

What is Hyperpersonalization?

E-Commerce Update - 0
Definition: Hyper-personalization is an advanced marketing and customer experience strategy that uses data, analytics, artificial intelligence (AI), and automation to deliver content, products...s...

In a statement, Amazon presents its next generation of advertising technology

E-Commerce Update - 0
The digital advertising industry is about to undergo a significant transformation, driven by technological advancements and changes in online privacy practices....

What is NPS – Net Promoter Score?

E-Commerce Update - 0
NPS, or Net Promoter Score, is a metric used to measure customer satisfaction and loyalty towards a company, product, or...

What is UI Design and UX Design?

E-Commerce Update - 0
UI Design (User Interface Design) and UX Design (User Experience Design) are two closely related and essential concepts in the field of digital design. Although...

What is SEM and SEO?

E-Commerce Update - 0
SEM (Search Engine Marketing) and SEO (Search Engine Optimization) are two fundamental concepts in digital marketing, especially when it comes to improving visibility...

What is LGPD – General Data Protection Law?

E-Commerce Update - 0
LGPD, short for General Data Protection Law, is a Brazilian legislation that came into effect in September 2020. This law...

What is a Sales Funnel?

E-Commerce Update - 1
Introduction: The Sales Funnel, also known as the Conversion Funnel or Sales Pipeline, is a fundamental concept in marketing and sales. He...
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