Definition: Mobile commerce, often abbreviated as m-commerce, refers to commercial transactions and activities conducted through mobile devices, such as smartphones and tablets. It is an extension...
Definition: Cross-border, an English term meaning "transfronteiriço" in Portuguese, refers to any commercial, financial, or operational activity that crosses national borders. In the context...
Definition: Hyperpersonalization is an advanced marketing and customer experience strategy that uses data, analytics, artificial intelligence (AI), and automation to deliver content, products...
The digital advertising industry is poised to undergo a significant transformation, driven by technological advancements and shifts in online privacy practices.
UI Design (User Interface Design) and UX Design (User Experience Design) are two closely related and essential concepts in the field of digital design. Although...
SEM (Search Engine Marketing) and SEO (Search Engine Optimization) are two fundamental concepts in digital marketing, especially when it comes to improving visibility...