Start2024

Annual files: 2024

What is Mobile Commerce

E-Commerce Update - 0
Definition: Mobile Commerce, frequently abbreviated as m-commerce, it refers to commercial transactions and activities carried out through mobile devices, like smartphones and tablets. It is an extension

What is Cross-border

E-Commerce Update - 0
Cross-border, cross-border, refers to any commercial activity, financial or operational that crosses national borders. In the context

What is Long Tail

E-Commerce Update - 0
Definition: The Long Tail, the Long Tail in English, it is an economic and business concept that describes how, in the digital age, niche products

What is Hyperpersonalization

E-Commerce Update - 0
Definition: Hyperpersonalization is an advanced marketing and customer experience strategy that uses data, analyses, artificial intelligence (AI) and automation to provide content, products

In a note, Amazon presents its next generation of advertising technology

E-Commerce Update - 0
The digital advertising industry is about to undergo a significant transformation, driven by technological advancements and changes in online privacy practices

What is NPS – Net Promoter Score

E-Commerce Update - 0
NPS, or Net Promoter Score, it is a metric used to measure customer satisfaction and loyalty towards a company, product or

What is UI Design and UX Design

E-Commerce Update - 0
UI Design (User Interface Design) and UX Design (User Experience Design) are two closely related and essential concepts in the field of digital design. Although

What is SEM and SEO

E-Commerce Update - 0
SEM (Search Engine Marketing) and SEO (Search Engine Optimization) are two fundamental concepts in digital marketing, especially when it comes to improving visibility

What is LGPD – General Data Protection Law

E-Commerce Update - 0
The LGPD, acronym for General Data Protection Law, it is a Brazilian legislation that came into effect in September 2020. This law

What is a Sales Funnel

E-Commerce Update - 0
Introduction: The Sales Funnel, also known as Conversion Funnel or Sales Pipeline, it is a fundamental concept in marketing and sales. He
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