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Annual Files: 2024

Digitalization and e-commerce are key elements to maximize the benefits of global initiative, says WTO

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In a report released on Wednesday, 26, the World Trade Organization (WTO) highlighted the transformative potential of the "Help for Trade" initiative to boost.

What is Transparent Checkout?

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Definition: Transparent Checkout is an online payment method that allows customers to complete their purchases directly on the seller's website without being redirected to.

What is Facebook Pixel?

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Definition: The Facebook Pixel is an advanced tracking code provided by Facebook (now Meta) that, when installed on a website, allows you to monitor, analyze and.

What is Landing Page?

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Definition: A landing page, or landing page in English, is a specific web page created with the goal of receiving visitors and converting them into.

What are Carrier Hubs?

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Definition: Carrier hubs, also known as distribution centers or logistics centers, are strategically located facilities that serve as central points for receiving, or.

What is SaaS & Software as a Service?

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Definition: SaaS, or Software as a Service (Software as a Service), is a software distribution and licensing model in which applications.

What is Payment Gateway and Payment Intermediator?

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A Payment Gateway is an e-commerce technology that processes payments for online businesses, eCommerce and physical stores.

What is Behavioral Targeting?

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Definition: Behavioral Targeting, or Behavioral Segmentation, is a digital marketing technique that uses data about users' online behavior to create.

What is KPI & Key Performance Indicator?

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Definition: KPI, acronym for Key Performance Indicator (Key Performance Indicator, in Portuguese), is a quantifiable metric used to evaluate the performance of an organization, department, or.

What is Social Commerce?

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Definition: Social Commerce refers to the integration of business activities within social media platforms, allowing users to make purchases directly in those environments.
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