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Annual files: 2024

Digitalization and e-commerce are key elements to maximize the benefits of global initiative, says WTO

E-Commerce Update - 0
In a report released this Wednesday, 26, the World Trade Organization (WTO) highlighted the transformative potential of the "Aid for Trade" initiative to boost

What is Transparent Checkout

E-Commerce Update - 0
Transparent Checkout is an online payment method that allows customers to complete their purchases directly on the seller's website, without being redirected to

What is Facebook Pixel

E-Commerce Update - 0
Definition: The Facebook Pixel is an advanced tracking code provided by Facebook (now Meta) that, when installed on a site, allows monitoring, analyze and

What is a Landing Page

E-Commerce Update - 0
Definition: A landing page, or landing page in Portuguese, it is a specific web page created with the goal of receiving visitors and converting them into

What are Carrier Hubs

E-Commerce Update - 0
Carrier Hubs, also known as distribution centers or logistics centers, they are strategically located facilities that serve as central points for receiving

What is SaaS – Software as a Service

E-Commerce Update - 0
Definition: SaaS, or Software as a Service, in Portuguese, it is a model of software distribution and licensing in which the applications

What is a Payment Gateway and Payment Intermediary

E-Commerce Update - 0
A Payment Gateway is an e-commerce technology that processes payments for online businesses, eCommerce and physical stores. He serves as a

What is Behavioral Targeting

E-Commerce Update - 0
Behavioral Targeting, or Behavioral Segmentation in English, it is a digital marketing technique that uses data about users' online behavior to create

What is KPI – Key Performance Indicator

E-Commerce Update - 0
Definition: KPI, acronym for Key Performance Indicator, in Portuguese, it is a quantifiable metric used to assess the performance of an organization, department

What is Social Commerce

E-Commerce Update - 0
Definition: Social Commerce refers to the integration of commercial activities within social media platforms, allowing users to make purchases directly in these environments. It is
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