Start2024

Annual files: 2024

What is SLA – Service Level Agreement

E-Commerce Update - 0
Definition: A SLA, or Service Level Agreement (SLA), it is a formal contract between a service provider and its clients that

What is Retargeting

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Definition: Retargeting, also known as remarketing, it is a digital marketing technique that aims to reconnect with users who have already interacted with a brand, site or

What is Big Data

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The definition: Big Data refers to extremely large and complex data sets that cannot be processed., stored or analyzed efficiently using traditional methods of

What is a Chatbot

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Definition: A chatbot is a computer program designed to simulate a human conversation through text or voice interactions. Using artificial intelligence (AI)

Banco do Brasil begins testing with platform for interaction with Drex

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Banco do Brasil (BB) announced this Wednesday (26) the start of tests for a new platform aimed at facilitating interaction with the

What is Cyber Monday

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Definition: Cyber Monday, or "Cyber Monday" in Portuguese, it is an online shopping event that takes place on the first Monday after Thanksgiving Day

What is CPA, CPC, CPL and CPM

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1. CPA (Cost Per Acquisition) or Cost per Acquisition CPA is a key metric in digital marketing that measures the average cost to acquire

Marketplace Innovates in the Luxury Market with a Focus on Sustainability and Inventory Management

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The Brazilian luxury market gains a new ally in inventory management and promoting sustainability. The Ozllo, parts marketplace of

What is Email Marketing and Transactional Email

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1. Email Marketing Definition: Email Marketing is a digital marketing strategy that uses the sending of emails to a contact list with the aim

What is Push Notification

E-Commerce Update - 0
Push Notification is an instant message sent by a mobile app or website to a user's device, even when the
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