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Annual Archives: 2024

What is an SLA – Service Level Agreement?

E-Commerce Update - 0
Definition: An SLA, or Service Level Agreement, is a formal contract between a service provider and its customers that...

What is retargeting?

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Definition: Retargeting, also known as remarketing, is a digital marketing technique that aims to reconnect with users who have already interacted with a brand, website, or...

What is Big Data?

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Definition: Big Data refers to extremely large and complex datasets that cannot be efficiently processed, stored, or analyzed using traditional methods...

What is a chatbot?

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Definition: A chatbot is a computer program designed to simulate a human conversation through text or voice interactions. Using artificial intelligence (AI)...

Banco do Brasil begins testing platform for interaction with Drex.

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Banco do Brasil (BB) announced this Wednesday (26) the start of testing of a new platform that aims to facilitate interaction with...

What is Cyber ​​Monday?

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Definition: Cyber ​​Monday is an online shopping event that takes place on the first Monday after Action Day...

What are CPA, CPC, CPL, and CPM?

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1. CPA (Cost Per Acquisition) or Cost per Acquisition. CPA is a fundamental metric in digital marketing that measures the average cost to acquire...

Marketplace Innovates in the Luxury Market with a Focus on Sustainability and Inventory Management

E-Commerce Update - 0
The Brazilian luxury market gains a new ally in inventory management and promoting sustainability. Ozllo, a marketplace for luxury items...

What is Email Marketing and Transactional Email?

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1. Email Marketing Definition: Email marketing is a digital marketing strategy that uses sending emails to a contact list with the goal of...

What is a Push Notification?

E-Commerce Update - 0
Push Notification is an instant message sent by a mobile application or website to a user's device, even when the user is not actively seeking a user to access their device.
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