Start2024

Annual files: 2024

PMI study shows that one in five professionals already applies GenAI in more than 50% of projects

E-Commerce Update - 0
No ranking de países otimistas quanto ao potencial da IA para beneficiar a economia e o mercado de trabalho, o Brasil é o país...

Artificial Intelligence as a catalyst for operational efficiency in service teams

Yuri Pessoa - 0
The digital era has brought a silent but profoundly impactful revolution in the way companies interact with their customers. No cerne dessa transformação está...

Generative AI faces challenges to grow in marketing

E-Commerce Update - 0
Um estudo pioneiro, conduzido conjuntamente pela FIA Business School, o LabMKT, núcleo da instituição dedicado à área de marketing, Gaspers.IA e AnaMid, destaca a...

Budweiser and JBL launch custom speakers to celebrate music in unprecedented partnership

E-Commerce Update - 0
Budweiser e JBL se uniram para criar uma linha exclusiva de speakers personalizadas, combinando a excelência sonora da JBL com o design icônico e...

Medium and long-term losses of “Fear of Switching Off”

E-Commerce Update - 0
The month of July marks the beginning of the second semester and the traditional school holidays. Por conta disso, uma grande parcela dos profissionais aproveita...

ESPM promotes a series of free remote open classes in July

E-Commerce Update - 0
A ESPM, escola de Marketing e Inovação voltada para negócios, está com inscrições para as aulas abertas, remotas e gratuitas, com início em 17..

How can brands increase the performance of Reels on Instagram and Facebook? AI responds

E-Commerce Update - 0
Social media platforms are on the radar of all marketing professionals. As marcas não apenas conseguem hiper-segmentar os consumidores utilizando dados...

Pix transacts more than R$11 trillion in the first half of 2024

E-Commerce Update - 0
Dados recentes do Banco Central mostram que, no primeiro semestre de 2024, o método de pagamento Pix teve mais de 28 bilhões de transações, o...

Internet and rural youth: connected for succession in the countryside

E-Commerce Update - 0
Os dados da PNAD Contínua do IBGE, de 2022, mostram um grande avanço no acesso à internet nos últimos anos, principalmente no meio rural....

Companies that value Diversity and Inclusion have better commercial and productivity results

E-Commerce Update - 0
Every day, more companies are seeking to develop and implement initiatives that bring Diversity and Inclusion (D&I) to the workplace. De acordo...
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