ESPM, a reference school in Marketing and Innovation focused on business, hosts the 'Lifelong Learning Experience,' an event aimed at professionals, managers, and executives who...
This month, Trocafone, a platform for buying and selling pre-owned smartphones, celebrates a decade of pioneering in the market. For consumers to do...
Gamification, traditionally used to motivate internal employees, is increasingly being adopted to empower and engage partners and suppliers, providing significant benefits...
In recent years, the number of female entrepreneurs has grown significantly, although they are still fewer in number than men. They face questions like "Are you going to..."
In 2023, the corporate communication sector moved R$ 35 billion in Brazil. The data are from the Brazilian Association of Business Communication (Aberje), which...
In the competitive e-commerce landscape, digital marketing is essential to increase sales and reach a broader audience. Companies that integrate digital strategies...
Reverse logistics is an essential but often challenging component of e-commerce. It involves the process of returning products from the end consumer...
E-commerce has been rapidly evolving in recent years, and one of the most promising innovations is the integration of virtual assistants into sales platforms...