Annual files: 2024

ESPM holds the 'Lifelong Learning Experience' in São Paulo, a free in-person event on continuing education

ESPM, a reference school in Marketing and Innovation focused on business, hosts the 'Lifelong Learning Experience,' an event aimed at professionals, managers, and executives who...

Trocafone celebrates its anniversary with a 15% discount via Pix on pre-owned smartphones

This month, Trocafone, a platform for buying and selling pre-owned smartphones, celebrates a decade of pioneering in the market. For consumers to do...

5 Gamification Strategies for Suppliers and Partners

Gamification, traditionally used to motivate internal employees, is increasingly being adopted to empower and engage partners and suppliers, providing significant benefits...

5 lessons that sports bring to business

On July 26th, the world will be watching closely for the opening ceremony of the Paris Olympics. The event,...

Women entrepreneurs: how to overcome obstacles and succeed in business?

In recent years, the number of female entrepreneurs has grown significantly, although they are still fewer in number than men. They face questions like "Are you going to..."

Communication gains prominence in companies

In 2023, the corporate communication sector moved R$ 35 billion in Brazil. The data are from the Brazilian Association of Business Communication (Aberje), which...

EAT Content for SEO

In the world of digital marketing and SEO, creating quality content is essential to attract and retain users' attention....

Digital Marketing for E-commerce: Essential Strategies for Online Success

In the competitive e-commerce landscape, digital marketing is essential to increase sales and reach a broader audience. Companies that integrate digital strategies...

Reverse Logistics Made Easy: Turning Challenges into Opportunities in E-commerce

Reverse logistics is an essential but often challenging component of e-commerce. It involves the process of returning products from the end consumer...

Virtual Assistants and E-commerce: The New Era of Digital Shopping Experience

E-commerce has been rapidly evolving in recent years, and one of the most promising innovations is the integration of virtual assistants into sales platforms...
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