Annual files: 2024

Vidmob integrates Realeyes data into its AI platform

Creative attention metrics, which are performance indicators that measure the target audience's attention, represent one of the greatest opportunities for advertisers to address...

Entrepreneur Mission takes place in September and registration is now open

On September 12 and 13, the Missão Empreendedor will take place in Alphaville (Barueri, SP), an event organized by SERAC, a corporate solutions hub, serving as a reference...

Expert explains how personal branding and customer memory can elevate businesses and services

In the face of decision-making influenced by social media in today's business environment, personal branding is not limited to just the image of the professional or brand,...

Retail in Brazil: trends and perspectives for 2024

With the first quarter of the year coming to an end, we can draw a clearer picture of the Brazilian economy, retail, and investments...

Platform arrives in Brazil to combat fake brands in e-commerce

Pulpou arrives at the right time as Brazil is already facing a significant increase in illegally sold products in the country. These products may even be original...

How to Advertise on TikTok: A Step-by-Step Guide for Beginners

TikTok is one of the most popular social networks in the world, with over 1 billion monthly active users. With so many users, the...

The Power of Psychographic Segmentation in Advertising

Psychographic ad segmentation is revolutionizing the way companies communicate with their potential customers. Unlike traditional demographic segmentation, which...

The Future of Social Media: Total Immersion with AR and VR

Social networks are about to make a quantum leap towards a more immersive and engaging experience with the growing integration of...

PagBank achieves highest rating (brAAA) from Moody's

PagBank, a full digital bank in financial services and payment methods, elected the best business account by the iDinheiro portal and the 2nd best bank...

Integral Ad Science (IAS) study on digital advertising performance is now available in Brazilian Portuguese

Integral Ad Science (IAS), a global platform for media measurement and optimization, released a Brazilian Portuguese version of its 19th Report of...
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