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Annual files: 2024

Social Media to Support Sales and Lead Generation

E-Commerce Update - 0
The digital marketing landscape is constantly evolving, and one of the most significant trends in recent years is the increasing use of media...

Using social media for real-time customer service

E-Commerce Update - 0
The digital era has brought about a radical transformation in the way companies interact with their customers. One of the most significant changes is the...

The Rise of Predictive Analytics in Search Marketing

E-Commerce Update - 0
Search Engine Marketing (SEM) is undergoing a significant transformation with the growing use of predictive analytics. This powerful statistical tool is enabling...

F1 Commerce Unveils New Identity at E-commerce Brazil Forum 2024

E-Commerce Update - 0
F1 Commerce, one of Brazil's leading B2B e-commerce platforms, announced that it will present its brand repositioning during the E-commerce Forum...

liveSEO Acquires Part of YAV and Expands E-commerce and Marketplace Operations

E-Commerce Update - 0
liveSEO, one of the largest SEO companies in Brazil, announced the acquisition of part of YAV, a consultancy specialized in e-commerce and marketplace....

Brazil registers 208 virtual scams per hour

E-Commerce Update - 0
Every day that passes, it becomes more common to meet someone who has been a victim of a digital scam. Data from the Brazilian Yearbook of...

A clear and well-aligned purpose generates profit and customer loyalty

E-Commerce Update - 0
The purpose is much more than a buzzword. Successful companies have authentic values that drive their business and create social impact...

Expert explains how new tools and technologies impact digital marketing

E-Commerce Update - 0
The digital era has radically transformed the way companies communicate with their customers. New technologies and digital tools are redefining the...

A week later, cyber outage still affects critical systems; losses already exceed US$ 1 billion

E-Commerce Update - 0
One week after the cyber blackout caused by CrowdStrike, the problem has not yet been fully resolved. The incident affected about 8.5 million of...

Reverse logistics grows more than 10% in Brazil

E-Commerce Update - 0
Reverse logistics, a practice that returns products after consumption for recycling or proper disposal, has gained prominence in Brazil in recent years....
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