Start2024

Annual files: 2024

E-commerce and B2C invest in sales strategies via Whatsapp

E-Commerce Update - 0
The use of WhatsApp for lead generation and closing deals has become a trend among e-commerce companies and B2C businesses. According to the...

Debit, credit or @? What is behind Pizza Hut's strategy that exchanges likes for pizzas

Vivian Batizelli - 0
Pizza Hut recently adopted a non-conventional marketing strategy in the United Arab Emirates. Instead of investing a good amount in Ads, he/she/they decided...

Female Entrepreneurship: How Personal Development Techniques Make Brands More Attractive

E-Commerce Update - 0
In recent years, a trend has emerged among successful entrepreneurs that goes beyond traditional branding strategies. More and more, women...

Rebranding is key to maintaining a brand's relevance in the market

E-Commerce Update - 0
Rebranding has become a key strategy for companies seeking to stay relevant in an increasingly competitive market. Upon redesigning...

Digital banking with AI on Whatsapp grows 288% in the last three months in Santa Catarina

E-Commerce Update - 0
Magie, a fintech that created an AI-based financial assistant integrated into a digital bank on WhatsApp, experienced remarkable growth between June...

Purchase Intent and the Engagement Pyramid: Why Should We Look Beyond Conversions in Digital Marketing Campaigns?

Mario Soma - 0
Have you ever wondered why, despite constant adjustments, your B2B marketing campaigns don't convert as expected? And yes, you're not...

Discover the categories of apps that are expected to have the highest revenue in Brazil this year and until 2029

E-Commerce Update - 0
In partnership with Statista, Rocket Lab anticipates the forecasts for the mobile app market in Brazil. The study "Market Insights 2029", with...

Meet AI-BOOK: The Project that uses Artificial Intelligence to transform events into Interactive E-books

E-Commerce Update - 0
The Future Hacker, a global network connecting over 300 specialists in science and technology, has joined forces with Rain AI to launch the joint venture...

AIM Conversion: they can generate R$ 1 billion more in revenue per year for online commerce platforms with data and mapping of...

E-Commerce Update - 0
A blend of data, design, and technology, combined with a unique experimentation method. With clients like Magazine Luiza and UOL, the...

Startup innovates in preventing bugs in software: collaborative model is a reference in a market that loses almost $2 trillion due to the problem

E-Commerce Update - 0
Connecting companies with testers who truly understand their work to reduce costs associated with issues caused by software errors and bugs...
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