Start2024

Annual files: 2024

Black Friday boosts toy market in Brazil with revenue of over R$100 million

E-Commerce Update - 0
The Brazilian toy market showed excellent performance during Black Friday 2024, recording a significant increase in sales, em comparação com o

Brands err when trying to separate consumers by generations, points to research from the consultancies TroianoBranding and Dezon

E-Commerce Update - 0
The generation to which a person belongs may show differences in behavior, mas está longe de ser um fator que determine os anseios dos

Christmas sales will be impacted by the overheating of Black Friday this year, according to FCamara

E-Commerce Update - 0
Brazilian retail is experiencing an atypical scenario this year-end. A coincidência entre o pagamento da primeira parcela do 13º salário e

Cybersecurity at risk: 15% of companies neglect training against hacker attacks

E-Commerce Update - 0
The number of online stores in Brazil grew 16,5%, passing from 1.640.076 in 2022 to 1.911.164 in 2023, segundo o levantamento “Perfil do E-commerce

Personalization must be present in e-commerce

E-Commerce Update - 0
The number of online stores in Brazil grew 16,5%, passing from 1.640.076 in 2022 to 1.911.164 in 2023, segundo o levantamento “Perfil do E-commerce

6 reasons to invest in niche influencers

E-Commerce Update - 0
Investing in the promotion of nano and micro influencers has become a popular strategy among brands from different sectors. These two categories of influencers

Marketplace platform offers low-cost products for the industrial sector

E-Commerce Update - 0
With the exponential advancement of the use of integrated technologies for the improvement of the industrial and robotics sector, a busca por ferramentas com opções

E-Book SEO strategies for 2025

E-Commerce Update - 0
Today, we are excited to share with you the hottest trends in SEO that will shape the digital marketing landscape in 2025. As it goes

How technology can assist in the security of small and medium retailers during the year-end rush

Gustavo Maciel - 0
As festas de final de ano estão chegando e o setor de varejo passa a operar em ritmo acelerado para atender ao aumento da

Magalu's Christmas will be paid in up to 21 interest-free installments

E-Commerce Update - 0
After recording the best Black Friday in its history, o Magalu já se prepara para o próximo grande momento do varejo e retoma a
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