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Monthly Archives: December 2024

Black Friday boosts the toy market in Brazil with revenues exceeding R$ 100 million.

E-Commerce Update - 0
The Brazilian toy market performed very well during Black Friday 2024, registering a significant increase in sales compared to...

Brands are making a mistake when trying to separate consumers by generation, according to research by consulting firms TroianoBranding and Dezon.

E-Commerce Update - 0
The generation to which a person belongs may show differences in behavior, but it is far from being a factor that determines the desires of...

Christmas sales will be impacted by the overheating of Black Friday this year, according to FCamara.

E-Commerce Update - 0
Brazilian retail is experiencing an atypical scenario at the end of this year. The coincidence between the payment of the first installment of the 13th salary and...

Cybersecurity at risk: 15% of companies neglect training against hacker attacks. 

E-Commerce Update - 0
The number of online stores in Brazil grew by 16.5%, from 1,640,076 in 2022 to 1,911,164 in 2023, according to the survey "E-commerce Profile...".

Personalization has to be present in e-commerce.

E-Commerce Update - 0
The number of online stores in Brazil grew by 16.5%, from 1,640,076 in 2022 to 1,911,164 in 2023, according to the survey "E-commerce Profile...".

6 reasons to invest in niche influencers

E-Commerce Update - 0
Investing in promoting nano and micro-influencers has become a popular strategy among brands in various sectors. These two categories of influencers...

Marketplace platform offers low-cost products for the industrial sector.

E-Commerce Update - 0
With the exponential growth in the use of integrated technologies to improve the industrial and robotics sectors, the search for tools with various options...

E-book: SEO strategies for 2025

E-Commerce Update - 0
Today, we're excited to share with you the hottest SEO trends that will shape the digital marketing landscape in 2025. As...

How can technology help improve the security of small and medium-sized retailers during the holiday season?

Gustavo Maciel - 0
The holiday season is approaching, and the retail sector is operating at an accelerated pace to meet the increased demand...

Magalu's Christmas promotion will offer installment payments in up to 21 interest-free installments.

E-Commerce Update - 0
After recording its best Black Friday ever, Magalu is already preparing for the next big moment in retail and is resuming...
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