Monthly Archives: November 2024

Brazilians spend 9 hours a day on social media, according to research.

Brazil stands out globally for the amount of time its citizens spend online — an average of 9 hours and 13 minutes per day, according to the "Report..."

Virtual assistants: the evolution of chatbots through artificial intelligence.

Automating messaging through chatbots is an indispensable tool in customer service, providing fast and efficient interactions. However, to ensure the effectiveness of these solutions...

Referral marketing: How to turn customers into brand advocates

According to a study by Nielsen, 92% of consumers trust recommendations from friends and family more than conventional advertising.

5 steps for a company to start investing in social impact

Investing in social impact is an increasingly relevant and crucial practice for companies that want to reinforce a responsible image. According to...

Does Artificial Intelligence replace creativity in marketing?

Until this year, Artificial Intelligence (AI) in marketing was seen as a trend, with professionals exploring tools such as content generators and chatbots.

Digital solutions offer alternatives to traditional savings accounts, providing greater profitability and security.

For many Brazilians, money saved in a savings account represents security, but it limits the potential for gains compared to other investment options. With...

The Brazil Publisher Awards announces the first names that will make up the jury panel.

The Brazil Publisher Awards (BPA) is preparing for its debut, celebrating and recognizing excellence among websites, publishers, and digital portals in Brazil...

While underutilized in retail, Artificial Intelligence could revolutionize the sector.

According to the research "The State of AI in Early 2024: Gen AI Adoption Spikes and Starts to Generate Value", carried out by McKinsey,...

Black Friday 2024: FGV reveals the most searched stores and product categories.

Black Friday 2024 promises to be one of the most impactful shopping events of the year, with the date set for November 29th. Among...

AI in customer service: balancing technology and humanization.

In the current scenario, technology, especially Artificial Intelligence (AI), has proven to be a valuable ally in improving efficiency in customer service.
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