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Monthly Archives: November 2024

73% of Brazilian female entrepreneurs have children and 37% are single mothers, reveals IRME 2024 Survey. 

E-Commerce Update - 0
The "Women Entrepreneurs and Their Businesses 2024" survey, conducted by the RME Institute with support from the Women Entrepreneur Network, presents the profile of women entrepreneurs in Brazil. With...

Nike is losing the race.

Ricardo Poli - 0
"Nike reported a 10% drop in quarterly sales and withdrew its annual forecast on Tuesday." I retrieved this sentence from an article by...

The Attention Economy and E-commerce: The Role of Neuroscience in Customer Experience

Regina Monge - 0
Currently, many companies, especially in retail, use Artificial Intelligence (AI) and other technologies to solve specific challenges within their organizations. Some are...

Study reveals that 70% of HR departments in Brazil still do not use AI in their operations.

E-Commerce Update - 0
A recent study conducted by the Think Work platform in partnership with the benefits management company Flash revealed that 70% of Human Resources departments...

Referral Marketing: The Showcase for New Businesses, Underestimated in Brazil

E-Commerce Update - 0
Referral marketing is one of the most powerful strategies for acquiring customers! But what exactly is this strategy, and how can it transform...?.

CRM: Five ways to benefit small businesses

E-Commerce Update - 0
With the market becoming increasingly competitive, small businesses are seeking alternatives to optimize operations and build strong customer relationships. In this context, the...

Branding: Five tips for building a successful brand

E-Commerce Update - 0
Building a successful brand goes far beyond creating an attractive visual. Branding is an ongoing process of identity building, which...

Brazilians spend 9 hours a day on social media, according to research.

E-Commerce Update - 0
Brazil stands out globally for the amount of time its citizens spend online — an average of 9 hours and 13 minutes per day, according to the "Report..."

Magalu will sponsor broadcasts of the Brazilian Championship on RECORD in 2025.

E-Commerce Update - 0
Magalu has just closed a sponsorship deal for the broadcasts of the Brazilian Championship games on RECORD. The matches will take place throughout 2025 and...

Black Friday: Is it still worth participating?

Larissa Lopes - 0
"I'll wait for Black Friday to buy that product I want." For a long time, this phrase was frequently uttered by people eagerly awaiting...
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