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Monthly Archives: November 2024

IAB Brazil launches Brand Suitability and Fraud Prevention Guide for Digital Advertising

E-Commerce Update - 0
IAB Brasil, through its Brand Safety Committee, has launched the Brand Suitability and Fraud Prevention Guide, a study that...

On Black Friday, Serasa Experian offers 10 tips for entrepreneurs to make the most of the event. 

E-Commerce Update - 0
One of the most important dates for businesses is Black Friday, which will take place on November 29th. With eye-catching offers...

Black Friday 2024: What to expect from the promotions?

E-Commerce Update - 0
Created in the United States in the 1960s, Black Friday is now a well-established tradition in many countries around the world, always on the last day of the month...

How to plan your Black Friday 2024 shopping trip.

E-Commerce Update - 0
The countdown to Black Friday has already begun, and many consumers are preparing to take advantage of the deals. This year, the highly anticipated...

Black Friday: Number of visits to fake stores increases by 35%, warns NordVPN research.

E-Commerce Update - 0
Black Friday is approaching, and the digital landscape is becoming riskier. According to research by NordVPN, attempts to access fake online stores...

Three channels to boost sales at the end of the year.

Luiz Correia - 0
The end of the year is undoubtedly the most anticipated time for commerce. After all, from a financial point of view, customers have greater purchasing power...

Excellent customer service is the key to success in physical retail.

E-Commerce Update - 0
The quality of customer service is often the deciding factor in the success of a retail business. Developing teams to receive...

Which marketplace is best for your business? An expert from Ecommerce in Practice explains.

E-Commerce Update - 0
Anyone who decides to start an online business has certainly wondered which marketplace is best to begin selling on. Despite having similar business models, each...

Customers who come through referrals have a high level of trust in the brand, which increases the average order value by up to 18%.

E-Commerce Update - 0
Referral marketing is one of the most powerful strategies for acquiring customers! But what exactly is this strategy, and how can it transform...?.

50% of Brazilians plan to invest in home appliances during Black Friday.

E-Commerce Update - 0
A new survey by Koin, a fintech specializing in the "Buy Now, Pay Later" (BNPL) model, reveals that 48.6% of Brazilian consumers intend to purchase home appliances in...
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