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Monthly Archives: October 2024

DREX: What they didn't tell you about the new Brazilian digital currency.

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Allan Augusto Gallo Antonio, Professor of Economics and Law at Mackenzie Presbyterian University (UPM) and Researcher at the Mackenzie Center for Economic Freedom (CMLE). Jhonathan Augusto...

Expert shows how newsletters can increase customer retention.

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With competition for attention on social media, companies have been seeking more personalized and continuous strategies to keep their consumers engaged. One of the tools...

Did you see a Lalamove today? The on-demand delivery app celebrates 5 years in Brazil with the largest "offline" presence in its history.

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Lalamove, the leading on-demand delivery platform, will celebrate its 5th anniversary in Brazil in 2024. During this time, the orange stickers have become part of the landscape...

Terra launches Meu Pé-de-Meia, a social-first product dedicated to financial education on social media.

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In line with market trends, Terra is launching its first social-first product on Instagram, Meu Pé-de-Meia (My Nest Egg). Created to engage with an audience that wants to organize their savings...

Advertising students from PUCRS win international award.

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Students from the Advertising and Public Relations course at the School of Communication, Arts and Design — Famecos of PUCRS, Rafaela Kuhn, Nícolas do Rio, Felipe Julius...

Consumers typically use loyalty programs on Fridays and spend an average of R$ 219.89, according to research.

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Alloyal, a platform specializing in technological solutions for loyalty program management, has just released a groundbreaking study with consumer data...

AI, Cybersecurity and Privacy: How to Protect Sensitive Data in the Age of Generative Artificial Intelligence

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The rapid adoption of Generative Artificial Intelligence (Gen AI) in companies is redefining processes, enabling innovation, and driving automation. According to a recent study by...

Gabriel Khawali launches "Life is a Review" and teaches the secrets and power of good networking.

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Businessman Gabriel Khawali launched his book "Life is a Review" at Allianz Parque, and it's already among the best-selling books in Brazil, with more...

The first Public Relations startup expects to grow 400% in 2024.

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In its second year of operation, Mention, the first Public Relations startup in Latin America, forecasts revenues of R$7 million for 2024...

Loyalty 4.0: Loyalty programs dominate online sales.

Vinicius Fagundes - 0
In recent years, advanced technologies have played a crucial role in transforming e-commerce, especially with regard to loyalty programs,...
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