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Monthly Archives: August 2024

Games are considered a premium advertising platform by 85% of advertisers, according to a new guide from IAB Brazil.

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In an initiative to advance digital advertising in Brazil, IAB Brasil has launched a games guide and will host a webinar with strategies...

The Importance of Brand Identity for Business Success

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In the field of marketing, visual identity plays an essential role in brand creation and recognition. According to expert Eros...

Duo&Co Group Acquires Box Martech to Expand its E-commerce Operations

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In a strategic move, the Duo&Co Group, one of the largest digital marketing holdings in Latin America, announced the acquisition of Box Martech, an agency...

Google reversed course: what does it mean for the market to keep third-party cookies?

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On July 22nd of this year, Google announced that it will no longer disable third-party cookies in Chrome, going against...

Lojasmel is betting on combining digital channels with physical stores.

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Technology is increasingly present in our daily lives, and companies have been seeking alternatives to integrate it into their businesses. In...

C-level involvement and example are fundamental to ensuring ESG implementation in companies, experts say.

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To spread ESG within companies, resilience, commitment, and—most importantly—the example of C-level executives are needed to ensure the culture is embraced...

Legal consultancy for startups creates council to boost business management and the development of technology products.

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After four years of consolidated operation in the market of legal advisory solutions for startups and technology companies, SAFIE is taking another step...

Entrepreneur shares tips on how to use emotional intelligence to your business's advantage.

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In the competitive and fiercely competitive world of business, emotional intelligence (EI) has become an essential skill for entrepreneurs, business owners, and leaders who want to avoid...

AI-powered virtual assistant helps brands select the ideal content creators for their campaigns.

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The digital economy is constantly evolving, and the influencer market, also known as the Creator Economy, is one of the fastest growing...

How branding strategies attract, convert, and retain customers.

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Capturing and maintaining customer attention is a challenge for current business models, as well as essential for the success of any...
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