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Monthly Archives: August 2024

New Sports Betting Law Opens Opportunities for Technology Companies in Brazil

E-Commerce Update - 0
The recent implementation of the new Sports Betting Law (Law No. 14.790/23) in Brazil is generating new opportunities for technology and cybersecurity companies....

Expert presents techniques to increase organic traffic and sales in online stores.

E-Commerce Update - 0
E-commerce continues to grow, driven by the expansion of social networks and changes in consumer habits. Projections indicate growth...

Brazilian Data Protection Authority Rejects Use of Brazilian Data to Train Meta's AI, Raising Ethical Questions

E-Commerce Update - 0
Brazil's National Data Protection Authority (ANPD) recently rejected an appeal from Meta, the company that owns Facebook, which sought to use data...

Over 75% of the influencers mapped in the "Connected Diversity 45+" survey are under 54 years old; 3.3% of the sample are over 65 years old.

E-Commerce Update - 0
In Brazil, brand managers have not challenged themselves to build effective strategies involving the use of Influencer Marketing to access...

The power of franchising 4.0 for the future.

Lucien Newton - 0
Franchising 4.0 is revolutionizing the franchise industry, incorporating principles that have driven success in China and Silicon Valley. The...

OwenPay: Brazilian Fintech Revolutionizes the Digital Payments Market

E-Commerce Update - 0
OwemPay, a Brazilian fintech company founded in 2020, is rapidly establishing itself as an innovative force in the competitive digital payments market. In less than...

ABRH-SP Launches Manifesto in Defense of Diversity, Equity, and Inclusion in Brazilian Companies

E-Commerce Update - 0
The Brazilian Association of Human Resources of São Paulo (ABRH-SP) is taking a firm stance against the regression in diversity, equity, and... policies.

Demand for Credit in Brazil Falls 18% in the First Half of 2024

E-Commerce Update - 0
Neurotech, a company specializing in data analysis, released a worrying report on the credit situation in Brazil. According to the Index...

Sponsored ads: how long will they continue to get more expensive?

Renan Cardarello - 0
One thing many paid media professionals have noticed in recent years is the steady increase in the cost of paid advertising, whether it's...

How to implement an effective strategy for promoting online stores, according to experts.

E-Commerce Update - 0
Driven by the expansion of digital connectivity and changes in consumer habits, e-commerce has grown exponentially. Last year, the global sector...
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