Monthly Files: July, 2024

Vidmob integrates Realeyes data into its AI platform

Metrics of creative attention, which are performance indicators that measure audience attention, representam uma das maiores oportunidades para que os anunciantes atendam

Entrepreneur Mission takes place in September and registration is now open

On 12 and 13 September it will take place, in Alphaville (Barueri), SP), the Entrepreneurial Mission, event held by SERAC, corporate solutions hub, sendo referência

Expert explains how personal branding and customer memory can elevate businesses and services

In the face of decision-making influenced by social media in today's business, personal branding is not limited to the image of the professional or brand

Retail in Brazil: trends and perspectives for 2024

With the first quarter of the year drawing to a close, We can draw a clearer picture of the Brazilian economy., do varejo e dos investimentos

Platform arrives in Brazil to combat fake brands in e-commerce

Pulpou arrives at an opportune moment as Brazil has been facing a significant increase in illegally sold products in the country. "Estes produtos podem até ser originais

How to Advertise on TikTok: A Step-by-Step Guide for Beginners

TikTok is one of the most popular social networks in the world., with more than 1 billion monthly active users. With so many users, the

The Power of Psychographic Segmentation in Advertising

Psychographic ad targeting is revolutionizing the way companies communicate with their potential customers.. Unlike traditional demographic segmentation, what

The Future of Social Media: Total Immersion with AR and VR

As redes sociais estão prestes a dar um salto quântico em direção a uma experiência mais imersiva e envolvente com a crescente integração de

PagBank achieves highest rating (brAAA) from Moody's

PagBank, complete digital bank in financial services and payment methods, elected the best business account by the iDinheiro portal and the 2nd best bank

Integral Ad Science (IAS) study on digital advertising performance is now available in Brazilian Portuguese

Integral Ad Science (IAS), global platform in media measurement and optimisation, disponibilizou uma versão em português do Brasil do seu 19º Relatório de
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