Start2024July

Monthly Files: July, 2024

PMI study shows that one in five professionals already applies GenAI in more than 50% of projects

E-Commerce Update - 0
In the ranking of countries optimistic about the potential of AI to benefit the economy and the labor market, Brazil is the country...

Artificial Intelligence as a catalyst for operational efficiency in service teams

Yuri Pessoa - 0
The digital era has brought a silent but profoundly impactful revolution in the way companies interact with their customers. At the core of this transformation is...

Generative AI faces challenges to grow in marketing

E-Commerce Update - 0
A pioneering study, conducted jointly by FIA Business School, LabMKT, the institution's marketing department, Gaspers.IA, and AnaMid, highlights the...

Budweiser and JBL launch custom speakers to celebrate music in unprecedented partnership

E-Commerce Update - 0
Budweiser and JBL joined forces to create an exclusive line of customized speakers, combining JBL's sound excellence with iconic design and...

Medium and long-term losses of “Fear of Switching Off”

E-Commerce Update - 0
The month of July marks the beginning of the second semester and the traditional school holidays. Because of this, a large portion of professionals take advantage...

ESPM promotes a series of free remote open classes in July

E-Commerce Update - 0
ESPM, a school of Marketing and Innovation focused on business, is accepting registrations for open, remote, and free classes starting on the 17th.

How can brands increase the performance of Reels on Instagram and Facebook? AI responds

E-Commerce Update - 0
Social media platforms are on the radar of all marketing professionals. Brands not only manage to hyper-segment consumers using data...

Pix transacts more than R$11 trillion in the first half of 2024

E-Commerce Update - 0
Recent data from the Central Bank show that in the first half of 2024, the Pix payment method had over 28 billion transactions, the...

Internet and rural youth: connected for succession in the countryside

E-Commerce Update - 0
The IBGE's Continuous PNAD data from 2022 shows significant progress in internet access in recent years, especially in rural areas....

Companies that value Diversity and Inclusion have better commercial and productivity results

E-Commerce Update - 0
Every day, more companies are seeking to develop and implement initiatives that bring Diversity and Inclusion (D&I) to the workplace. Agreed...
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