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Monthly Archives: June 2024

What is Livestream Shopping?

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Definition: Livestream shopping is a growing trend in e-commerce that combines the online shopping experience with live streaming. In this model,...

BOPIS: The Strategy That Is Transforming Retail

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In the world of retail, the pursuit of convenience and efficiency has driven the adoption of new strategies aimed at improving the customer experience.

The Growth of Social Selling Through Individual Sales Representatives

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In the digital age, social media has become a powerful tool for boosting sales and engaging customers. Social selling, or the practice of...

The M-Commerce Boom in Emerging Markets: A Revolution in Retail

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In recent years, m-commerce (mobile commerce) has experienced explosive growth in emerging markets around the world. With the increasing penetration of...

President Lula signs law that taxes international purchases over US$50.

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President Luiz Inácio Lula da Silva (PT) signed into law this Thursday (27) the law that establishes the taxation of international purchases above US$...

Uni E-commerce Week 2024: E-commerce Event Announces its Third Edition

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Marketplaces University, a marketplace consulting firm, announced the launch of the third edition of Uni E-commerce Week, one of the largest e-commerce events in Brazil.

The Growth of Social Commerce: The Convergence of Social Media and E-commerce

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Social commerce, also known as social marketing, is transforming the way consumers discover, interact with, and purchase products online. By integrating features...

Target announces strategic partnership with Shopify to expand its marketplace.

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Target Corporation, one of the largest retail chains in the United States, today announced a strategic partnership with Shopify Inc., aimed at expanding...

Adopting Chatbots for Sales and After-Sales Support in E-commerce: Enhancing the Customer Experience

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With the exponential growth of e-commerce, providing excellent customer service has become a critical factor for the success of online retailers. In this...

Video Commerce and Livestream Shopping: The New Era of Online Shopping

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E-commerce is undergoing a significant transformation with the rise of video commerce and livestream shopping. These innovative trends are revolutionizing...
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