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Alexander Tabor is CEO and co-founder of Tuna, a payment orchestration company born from the need to process online payments in a customizable way and with the best possible efficiency in the Brazilian market. In 2010, he founded Peixe Urbano where he initially served as CTO and later as CEO, when the company was acquired by the Chinese giant Baidu and later merged with Groupon Latam. Before founding Tuna, the executive also co-founded and was CTO of the healthtech Alice.