A study conducted by Nuvei, a Canadian fintech company specializing in payment solutions, indicates that Brazilian e-commerce is expected to reach US$585.6 billion in sales by 2027, a 70% increase compared to the result obtained in 2024.
The outlook is positive and shows that the market has great growth potential. Of course, this also means that it's possible to improve what's already being done. After all, one of the main goals among online store managers is to increase the sales conversion rate.
It's essential to identify the factors hindering this increase in conversion. Many problems stem from basic factors, such as difficulty navigating the online store, usability issues, and others. Once these are addressed, aspects related to consumer purchasing behavior remain. For these cases, there are automated solutions that can help.
By adding new technologies to the online store's operation, in addition to saving time, the retailer also achieves greater effectiveness and assertiveness in communication, while still giving their own identity and personality to the messages sent to customers at various stages of the purchase process – or when they decide not to buy the desired products.
These marketing automation tools need to be used strategically. One situation where the technology is effective involves recovering customers who fill their virtual shopping cart but, for some reason, don't complete the purchase. In these situations, a good strategy is to adopt an abandoned cart recovery tool, which allows you to contact the customer via a previously registered email, reminding them of the items they've already selected and even encouraging them to complete the purchase with a discount coupon, free shipping, or other special offer.
For customers who haven't even added items to their shopping cart, the recommendation is to use tools that automatically identify and track the browsing flow of online store consumers. These solutions determine which item was of interest and initiate a marketing automation journey, whereby products are suggested to that customer via email, SMS, WhatsApp, and other means.
Other interesting results can be achieved using tools that trigger purchases and technologies that enable the repurchase of frequently used products. The first presents customized content to the consumer, based on their previous interests. The second, in turn, estimates the average time for consumption of each product, based on the time interval between purchases of the same item by a series of customers, in addition to algorithms.
The fact is that having a platform that automates online store marketing can help e-commerce businesses increase sales volume by up to 50%. In other words, this is an investment that effectively delivers results and makes a difference when it comes to boosting sales, regardless of the time of year. Therefore, evaluate these options and, if possible, implement them into your digital retail routine. This can bring considerable gains and make all the difference in the performance your e-commerce business will achieve this year.
