Strategic design drives conversions in digital launches in 2025
In a market saturated with generic promises and repetitive pages, strategic design has emerged as one of the key differentiators for conversion in digital...
4 steps to optimize deliveries in online sales via marketplace
With over 63% of Brazilians regularly shopping online, according to NZN Intelligence data, and marketplaces accounting for over 80% of sales in the national...
How Google is redefining work and business in 2025 with artificial intelligence? Specialist explains
The year 2025 is proving to be remarkable and historic, assuming a pivotal role in the relationship between technology and corporate productivity. The consolidation...
Cyberattacks surge in Brazil and demand new strategies to protect businesses
Brazilian companies suffered, on average, over 2,600 cyber attacks weekly in early 2025, a 21% increase from the previous year, according to a survey...
Explosion of vulnerabilities in the first semester raises concerns about third parties
The Global Threat Landscape report, recently released by Fortinet, one of the global leaders in cybersecurity and developed by FortiGuard Labs, revealed that there...
Three mistakes small retailers still make when joining marketplaces
Brazilian micro and small businesses moved R$ 67 billion in e-commerce in 2024, a record of over 1200% growth in five years, according to...
Five tips for choosing the best payment methods and boosting sales
With the accelerated digitalization of businesses and the expansion of payment options in the market, choosing the most appropriate means has become a strategic...
Three mistakes small retailers still make when entering marketplaces
Brazilian micro and small businesses moved R$ 67 billion in e-commerce in 2024, a record growth of over 1200% in five years, according to...
Cyberattacks put small businesses in hackers’ sights
Even robust and highly structured institutions are prone to cyber attacks, small businesses are even more exposed. A recent example was confirmed by the...
How to calculate the ROI of influencers? More than half of the brands do...
Measuring return on investment (ROI) in influencer marketing is still one of the major challenges for brands and agencies. According to the 8th edition...
