Amabhizinisi amancane, amancane, naphakathi nendawo (ama-MSME) aseBrazil anombono omuhle mayelana namandla e-Artificial Intelligence (AI), kanti u-77% wabenzi bezinqumo ukholelwa ukuthi i-AI ilawula izinqubo zezinkampani zabo. Lokhu kuvezwe ocwaningweni " I-AI emabhizinisini amancane, amancane naphakathi nendawo: izitayela, izinselele, namathuba ," olunikezwe iMicrosoft ku-Edelman Comunicação. Ngokwalolu cwaningo, u-75% wezinkampani ezahlolwa zithi zinethemba ngomthelela we-Artificial Intelligence (AI) emsebenzini wazo, kanti lokhu kubonakala ezinhlelweni zokutshalwa kwezimali kwezinkampani, u-73% uthi zizoqhubeka nokutshala imali noma zizotshala okokuqala ku-AI, kanti u-61% wazo usunezinhlelo zokusebenza noma imigomo ethile ehlobene nalobu buchwepheshe.
Ukulindela okuhle ngokuphathelene ne-AI kuvezwa ngokufanayo kuwo wonke amazinga ahlukene e-hierarchical ngaphakathi kwama-SME. Ngokocwaningo, u-54% wabaholi uthi i-AI yinto ehamba phambili enkampanini yabo. Kubasebenzi, izinga lethemba mayelana nomthelela we-AI emisebenzini yabo lingama-64%. Abenzi bezinqumo bagqamise izinzuzo ezimbalwa zobuhlakani bokwenziwa (AI) ekusebenzeni kwabo: 77% babona ukuthuthuka kwekhwalithi yomsebenzi, ama-76% akholelwa ukuthi i-AI inyusa ukukhiqiza, kanti u-70% ukholelwa ukuthi ithuthukisa ukwaneliseka kwamakhasimende. Ukugqugquzelwa kwabasebenzi nokuzibandakanya nakho kunomthelela omuhle kulobu buchwepheshe, njengoba kukhonjiswe ama-65% abaphendulile. Phakathi kwezicelo eziyinhloko ze-AI kukhona usizo olubonakalayo lwenkonzo yamakhasimende (73%), ucwaningo lwe-inthanethi (66%), kanye nezinsizakalo eziqondene nawe (65%).
"Izinkampani zaseBrazil ziya ngokuya ziqaphela ukuthi i-AI ingaba umbimbi ekukhuleni kwebhizinisi. Yingakho sibona ithemba lihumusheka ezinhlelweni zokwenza," kusho u-Andrea Cerqueira, iPhini Likamongameli Wezokuthengisa Okudidiyelwe Kwabathengi Neziqalo eMicrosoft Brazil.
Ama-SME nawo ajwayelene kakhulu nobuchwepheshe: cishe uhhafu (52%) wabenzi bezinqumo kuma-SME bathi bayijwayele kakhulu noma bayijwayele kakhulu i-AI. Lokhu, kuhambisana nethemba, kuqhuba izinhloso zokutshala izimali. Le nhlangano iholwa ngamabhizinisi amancane (abasebenzi abayi-10 kuye kwangama-99) abanama-85%, kulandele amabhizinisi amancane (abasebenzi aba-1 kuye kwabayi-9) abanama-71% kanye namabhizinisi aphakathi nendawo (100-249) anama-64%.
Ama-SME anokulindela okucacile nezinjongo lapho etshala imali ku-AI. Ezinkampanini ezingu-59% ezinosayizi omaphakathi kanye no-53% wezinkampani ezincane, izinzuzo ekusebenzeni kahle, ukukhiqiza, kanye nokuba bukhali yisizathu esikhulu sokwamukela i-AI ekhiqizayo. Khonamanjalo, u-60% wamabhizinisi amancane akhombisa ukuthi isevisi ethuthukisiwe nokwaneliseka kwamakhasimende yikhona okugqugquzela ukutshala imali ku-AI. I-13% kuphela yezinkampani ezincane nezincane kanye ne-12% yezinkampani eziphakathi nendawo ezibalule ukuncishiswa kwezindleko njengesizathu esiyinhloko.
Izindawo ezihola ukwamukelwa kwe-AI ngaphakathi kwama-SME
Onyakeni wayo wesihlanu, inhlolovo ye-Edelman egunyazwe yi-Microsoft ibonise ukuthi ukumaketha (17%), i-IT (16%), kanye nenkonzo yamakhasimende (14%) yizona ezihamba phambili zokutholwa kobuhlakani bokwenziwa ezinkampanini zaseBrazil. Nokho, umehluko wabonakala kuye ngohlobo nobukhulu benhlangano.
Phakathi kwezinkampani ezingezona ezedijithali, ukumaketha kuholela ekwamukelweni kwe-AI, futhi abaphathi babamba iqhaza ngenkuthalo esinqumweni sokuthenga. Ngokuphambene, ezinkampanini zomdabu zedijithali, i-IT inesibopho ngokuyinhloko sokutholwa kanye nezinqumo zokuthenga. Sekukonke, ukubamba iqhaza okubalulekile okuvela kwezezimali (28%), insizakalo yamakhasimende (27%), izinsiza zabantu (25%), kanye nokuthengisa (16%) kuphinde kwabonwa ekuthathweni kwezinqumo zokuthenga amathuluzi obuhlakani bokwenziwa.
"I-AI iguqula indlela esisebenza ngayo, yenza kube lula izinqubo zangaphambili eziyinkimbinkimbi futhi ikhulula isikhathi sochwepheshe ukuze babe nobuciko namasu. Akukona nje ukuqondana ukuthi sibona izindawo ezahlukene zamukela futhi zibe nomthelela ekuthengeni kwe-AI ngaphakathi kwama-SME, okudinga ukukhulisa ukusebenza kahle kwawo ngaphandle kokudela ukulawulwa kwezindleko," kuphawula u-Andrea Cerqueira.
Ubuchwepheshe be-Generative AI, obukwazi ukukhiqiza okuqukethwe kanye nokucubungula imiqulu emikhulu yedatha, buye bathola izinhlelo zokusebenza ezithile ngaphakathi kwama-SME. Ubuchwepheshe busetshenziswa kakhulu ekudaleni izixazululo nemikhiqizo emisha (57%), ekuhleleni umsebenzi (52%), ekucutshungulweni kwedatha ukuze kuthathwe izinqumo (45%), ekuhumusheni imibhalo (42%), nasekusekeleni imisebenzi yokuthengisa nokutholwa kwamakhasimende (39%).
Ucwaningo lubonise ukuthi ukonga isikhathi kuyinzuzo enkulu ye-Generative AI, eshiwo cishe uhhafu (53%) wama-SME. Izinkampani zithola izinzuzo zokusebenza kahle nokukhiqiza (47%), ulwazi lwamakhasimende oluthuthukisiwe (44%), kanye namaphutha abantu ancishisiwe (38%).
Ukufaneleka kuyisidingo esibalulekile.
Ama-SME abalula ubunzima bokuthola abasebenzi abaqeqeshiwe futhi aqeqeshe ochwepheshe bawo njengezinselele ekusebenziseni i-AI emabhizinisini abo. Ngokwalolu cwaningo u-28% wama-SME agqamisa izinkinga ngokuqashwa kwamathalente akhethekile. Enye i-24% ibika ubunzima ekuqeqesheni amaqembu abo amanje, nokutholakala okuphezulu ezinkampanini ezisezingeni eliphakathi (33%).
Njengamanje, amakhono e-AI aseyisidingo esikhulu sezinkampani eziphakathi nendawo (63%) ohlelweni lokutholwa kwethalente nokuthuthukiswa. Isidingo futhi siphezulu ezinkampanini ezincane (41%) kanye nezincane (30%), nakuba lezi futhi zibeka phambili amakhono athambile, njengomsebenzi wokubambisana (52%) kanye namakhono okusebenzelana nabantu (52%).
"Ukuguqulwa kwedijithali kwenziwa ngendlela ehlelekile uma kwenziwa ngokuhlanganyela. Ukuqeqeshwa kwe-AI kufanele kucatshangelwe ekutholeni ithalente namasu okugcina, kungakhathaliseki ubukhulu benkampani. Ikusasa le-AI eBrazil lincike ekufakweni okukhiqizayo kwama-SME kanye neziqu zabasebenzi bawo. Ochwepheshe abafuna ukuncintisana kakhulu, ukuthuthukisa lawa makhono kubalulekile ukubhekana nenselele ye-Certique ku-Microsoft.
Ukusiza ukubhekana nale nselelo emnothweni waseBrazil, iMicrosoft yethula uhlelo lwe-ConectAI ngoSepthemba 2024 , okuhloswe ngalo ukuqeqesha abantu abayizigidi ezi-5 e-Brazil ngo-2027 ngamakhono ahlobene ne-AI futhi ilungiselele abasebenzi base-Brazilian izinguquko ezimakethe, okuhloswe ngayo ukuqinisekisa ikusasa elinokulingana nelibandakanyayo. Inkampani izotshala u-R$ 14.7 billion kwingqalasizinda yamafu kanye nobuhlakani bokwenziwa (AI) eBrazil ukugqugquzela ukuthuthukiswa kwe-AI ecosystem ezweni.
I-Cybersecurity
Izinkampani eziyisithupha kweziyishumi ziyasibona isidingo sokugqugquzela izinguquko zamasiko ukuze zisebenzise izinzuzo zobuchwepheshe. Ucwaningo lukhombe ezinye izingqinamba zezinkampani ukuthi zenze izinhlelo zazo zokutholwa kwe-AI zisebenze: izindleko zokutshala imali kanye nokufinyelela kubuchwepheshe (34%), ukukhathazeka ngobumfihlo bedatha (33%), kanye nezinsongo ze-cybersecurity (27%).
Ngokocwaningo, ubungozi obuhlobene nokwebiwa kwedatha noma ukusetshenziswa kabi yizinto ezikhathaza kakhulu izinkampani mayelana ne-AI, nezimpendulo ezingama-48%. Lokhu kulandelwa eduze nokukhathazeka mayelana nokukhohliswa kwamamodeli e-AI (33%) kanye nokusetshenziswa kwesofthiwe enonya oluxhaswe yilobu buchwepheshe (30%).
Lezi zingozi zidinga ukuthi izinkampani zisungule izinqubomgomo ezicacile zokusebenzisa i-AI, ukubusa, nokuvikelwa kwedatha kuyilapho ngesikhathi esifanayo zihlangabezana nezidingo zabasebenzi bazo zokufinyelela kulobu buchwepheshe. Ngokomthethonqubo, u-53% wabenzi bezinqumo ujwayelene kakhulu noma ngokwedlulele nesimo sokulawula se-AI, nakuba lokhu kujwayela kuphansi phakathi kwamabhizinisi amancane (31%).
