Ibitekerezo bya eMarketer bigaragaza ko TikTok Shop igomba kurenga miliyari 150 z'amadolari y'Amerika mu kugurisha rusange bitarenze umwaka wa 2026, ikaba imwe mu mpamvu zikomeye zituma ubucuruzi bushingiye ku ikoranabuhanga burushaho kuba bwiza ku isi. Iri terambere ribaho mu gihe ubucuruzi bw'imibereho myiza bukomeje kwiyongera muri Brezili, bitewe n'ubwiyongere bw'abakoresha videwo ngufi ndetse n'ingendo zo guhaha zihujwe.
Isesengura ryavuye kuri Sabrina Nunes , umuyobozi mukuru akaba n'uwashinze Francisca Jóias , izwi nk'iduka rinini ry'imitako yo kuri interineti muri Brezili kandi rikaba ari na ryo rigena ingamba zo kugurisha hakoreshejwe ikoranabuhanga ku rwego rw'igihugu. Afite uburambe bw'imyaka 14 mu bucuruzi bushingiye kuri interineti, akurikiranira hafi imyitwarire ihinduka y'abaguzi ndetse n'uburyo ubucuruzi buto bwihutisha gukoresha uru rubuga.
Amakuru aturuka kuri Data.AI agaragaza ko igihe Abanyabrezili bamara kuri TikTok cyiyongereyeho ibirenga 70% mu myaka itatu ishize, ibi bikaba bishimangira ubushobozi bw'iyi fomati ku bakeneye kwagura uburyo bwo kuyikoresha ku giciro gito.
Hafi 29% by'ibintu bigurishwa mu buryo butunguranye biba mu mbuga z'ibirimo, aho guhuza ibirimo n'ibikorwa bigabanya intambwe iri hagati yo kuvumbura no kugura. Muri Brezili, 72% by'ibigo bito bikoresha imbuga nkoranyambaga nk'ikimenyetso cy'ubucuruzi, nk'uko bivugwa na Sebrae, ibyo bikaba byihutisha kwimukira ku miyoboro binyuze mu guhindura amakuru ako kanya.
Ku mugore w’umucuruzi, TikTok Shop ishyigikira uburenganzira bwo kugera ku bucuruzi bw’ikoranabuhanga, ariko bisaba gahunda isanzwe. Avuga ko uburyo bwo kugurisha bushobora gutegurwa bitewe n’uburyo imikorere ihoraho. Ati: “Iyo rwiyemezamirimo afite kalendari, kataloge iteguye, kandi akagira uburyo bwo kugurisha buhoraho, kugurisha ntibiba rimwe na rimwe. Urubuga rukunda abagaragara buri gihe, ntabwo ari abatanga ubutumwa rimwe na rimwe.”
Nk’uko iyi mpuguke ibivuga, uruhererekane rw’iterambere rufitanye isano no guhuza ibikubiye mu butumwa bwa buri munsi, ibiganiro bihoraho bigaruka, hamwe n’imikorere yoroshye kandi ikora neza ishobora gukumira gutinda no guhagarika.
Anaburira ko kwinjira ku isoko rya TikTok Shop bigomba gutegurwa. Videwo ngufi, ibiganiro bya buri cyumweru, na kataloge ngufi bikora neza iyo bishyizwe mu buryo buteguwe. Impuguke ivuga ko ba rwiyemezamirimo benshi batangira gukora ibikubiye muri gahunda batagennye inzira, ibyo bikaba bibangamira guhindura imikorere. Yagize ati: “Imyitwarire iba umutungo. Ingeso yo gukora no gutunganya imbere mu nzu bigabanya amakosa kandi bikanoza izina ry’iduka. Ibi bigira ingaruka zitaziguye ku kugera ku isoko.”
Hanyuma, Sabrina yashyizeho ubuyobozi bufite inama z'ingirakamaro, ahuriza hamwe ingingo z'ingenzi yashimangiye ku bashaka gutangira gukorana na TikTok Shop mu 2026.
Intambwe 7 zo gutangira kugurisha kuri TikTok Shop
- Shyiraho kataloge yawe ya digitale mu buryo busobanutse kandi buhamye. Tegura ibicuruzwa ukoresheje amafoto ahoraho, ibisobanuro bigufi, n'ububiko bugezweho. Urubuga rushyira imbere amaduka afite amakuru yuzuye kandi rugabanya guhagarikwa iyo kataloge ari nziza. Ntabwo ukeneye ubwoko bwinshi bw'ibicuruzwa, ahubwo ukeneye ibicuruzwa bike bifite ububiko bwimbitse.
- Tegura neza iduka ryawe mbere yo kurishyira ahagaragara. Uzuza iyandikisha ry'imisoro kandi usuzume amategeko agenga imicungire n'imikoreshereze y'ibicuruzwa. Amakosa mu ishyirwaho rya mbere ni imwe mu mpamvu zikomeye zitera gutinda gutangira kugurisha.
- Kora videwo ngufi buri munsi. Ibikubiye mu nkuru bimara amasegonda 5 kugeza kuri 15 hamwe n'ibyerekanwa bifatika birushaho gukora neza. Gusubiramo bifasha algorithme kumenya abantu beza kandi byongera amahirwe yo kwamamazwa.
- Shyiraho gahunda ihoraho yo kureba amashusho agezweho. Gusubiramo amashusho agezweho byagura uburyo bwo kugera ku bantu benshi, komeza urubuga rwawe kuri "Para Você" (urubuga rwa televiziyo rwo muri Brezili), kandi ushyireho akamenyero mu bareba. Guhuza ibintu ni ingenzi kuruta ibiganiro birebire kandi bidakunze kubaho.
- Koresha abafatanyabikorwa kugira ngo wongere ibicuruzwa byawe bya mbere. Abahanga abafatanyabikorwa bagufasha kwagura ibicuruzwa byawe nta shoramari rya mbere mu kwamamaza. Ku batangira, ni uburyo bwiza bwo kugerageza ibicuruzwa no kongera kugaragara.
- Reba ibipimo kandi uhindure vuba. Reba uko abaguzi bahinduka, amashusho abikwa, n'ibicuruzwa bikunze gukanda. Aya makuru ayobora ivugurura rya buri cyumweru kandi agafasha kumenya amahirwe yo kongera ibicuruzwa.
- Tegura ibikorwa byawe, ububiko bwawe, n'uburyo bwo kohereza ibicuruzwa mu buryo bworoshye. Gutandukanya ahantu ho gupakira ibicuruzwa, gushyiraho ibirango bihuye, no kwemeza ko igihe ntarengwa cyo gukora bigira uruhare mu gutuma habaho izina ryiza kuri uru rubuga. Iduka rya TikTok rishyira imbere amaduka afite amateka meza mu bijyanye n'ibikoresho.
Sabrina ashimangira ko TikTok Shop ari amahirwe akomeye cyane ku bagore ba rwiyemezamirimo n'ibigo bito bashaka kumenya amakuru mbere y'igihe, ndetse no mu gihe batangiye bafite amikoro make. Yagize ati: "Kugurisha si igikorwa cyonyine. Ni ingaruka z'ibikorwa bya buri munsi. Iyo rwiyemezamirimo abisobanukiwe, TikTok ireka kuba nk'urusimbi ahubwo ikaba ingamba zifatika."
