Ngomgomo wokuthuthukisa izindleko zokukhangisa ngomkhiqizo wayo we-Johnnie Walker Blue Label, i-Diageo, umkhiqizi omkhulu kunayo yonke wemimoya ehlutshiwe, etshale imali ekusebenziseni ubuhlakani bokwenziwa. Nge-Vidmob, inkundla yomhlaba wonke ehamba phambili yokusebenza kokudala okusekelwe ku-AI esebenzisa ukuhlaziya idatha ukuze iqhube imiphumela yokumaketha yemikhiqizo emikhulu, i-Diageo iqophe ukwehliswa kwama-68.8% ku-CPM (izindleko zemibono eyinkulungwane) yomkhankaso wayo.
Umkhankaso othi “Deserves a Blue”, onamavidiyo ku-Instagram naku-Facebook, okuhloswe ngawo ukwandisa umlayezo oyingqayizivele womkhiqizo kubathandi nabathengi be-whisky yeBlue Label. Sihlotshaniswa nendlela yokuphila eyinkimbinkimbi, isiphuzo sase-Scottish sithola ukuthandwa okukhulayo e-Brazil. Imininingwane evela ku-Scotch Whisky Association iveza ukuthi izwe seliyimakethe yesine ngobukhulu emhlabeni wonke, ngokukhula kwama-215.2% ngemuva kobhubhane.
Endabeni yomkhankaso ka-Johnnie Walker Blue Label, ithuluzi elikhethekile le-Vidmob lihlaziywe, ifreyimu ngohlaka, zonke izici ezikhona kubadali bevidiyo ngesikhathi besakazwa ezinkundleni zokuxhumana ze-Meta, kanye nokuvela kwabasebenzisi abangaphezu kwezigidi ezingu-39.5, njengokusabela, ukuphawula, nokwabelana.
Njengesincomo se-Diageo, i-Vidmob iphakamise ukuthi kuqalwe abadali ngemilayezo enomthelela. Njengaseziqondisweni zokuqala zethi “Deserves a Blue,” impikiswano yobungqayizivele - enemilayezo ethi “Owodwa kuphela emiphongolweni engu-10,000 engaletha ukunambitheka kwe-Blue Label” kanye “Inhlanganisela eyenziwe ngama-Scotch whiskeys angavamile” – ibiqinile ngo-8.09% kusetshenziswa amavidiyo afinyelela kumasekhondi angu-15 ubude.
Nokho, impikiswano yokuthi kwenziwa kanjani - ngomlayezo othi "Khonza u-45 ml we-Blue Label engilazini ye-whisky ngaphandle kweqhwa" - yenziwe kahle kakhulu ngabadali abafushane, yafinyelela ku-9.76% CPM.
Umbala ubuye wadlala indima ebalulekile emibonweni ekhiqizwe i-Vidmob. Kuwo wonke umkhankaso, amathoni aphuzi afudumele awahambisani kahle nemiyalezo yeBlue Lake. Isincomo bekuwukusebenzisa igolide ekuqaleni kokudaliwe, kodwa ukubeka kuqala okuluhlaza okwesibhakabhaka phakathi nendawo ukuze kuphele izigcawu, ukuzuza inzuzo engu-30.11% ku-CPM.
"Nge-Vidmob's AI, sibonile ukuthi umbala wegolide, ojwayelekile kuwo wonke ama-whiskeys, ubungenawo umthelela njengombala oluhlaza okwesibhakabhaka. Ngale mininingwane, sikwazile ukugxila ezincomweni eziyinhloko zokudala zomkhankaso, ngesikhathi esifanayo, sandise ukutshalwa kwezimali kwemidiya ezikhangisweni zethu. Ngokuphawulekayo, ngokufaka igolide eliluhlaza okwesibhakabhaka, ukusebenza kwaba ngcono," kusho uLindsay we-Media Experience, i-Headsay, i-Media, i-Media Stefani. "Ngamanye amazwi: ukusetshenziswa kwe-AI kunikeze ukuqonda okusebenzayo kwethimba labadali ngokubambisana okusebenza kahle kakhulu kulo mkhankaso oyisiqalo."
Opopayi obegxile kuphela ekuhambeni koketshezi asebenze kabi kumkhankaso omusha, okuholele ekwehleni kwe-CPM. Ukuze uhlehlise lesi simo, i-Vidmob yancoma ukubeka phambili isithombe sebhodlela, kugqanyiswe ingilazi kanye nelebula yeBlue Label.
"I-Vidmob ibithuthukisa imikhankaso yemikhiqizo emikhulu, futhi ayizange ihluke nemikhankaso yemithombo yezindaba ye-Blue Label. Amavidiyo abevele esebenza ezinkundleni zokuxhumana abe nomthelela obaluleke nakakhulu ngemva kokuqonda okwenziwe yi-Artificial Intelligence yethu. Izithombe ezifana nebhodlela, isibonelo, zinengqondo kuleyo mizuzwana embalwa edinga ukudonsa ukunaka futhi ibambe iso le-Headguel Catame," kusho u-Milguel Catame. "Kubalulekile ukugqamisa ukuthi ngokunciphisa i-CPM, kungenzeka ukwenza imikhankaso ibe ngcono, kwandiswe ukufinyelela komkhiqizo kanye nokufinyelela isibalo esikhulu sabantu ngendlela ehlosiwe."
