I-Black Friday yinto yokuthengisa eseyingqophamlando ekhalendeni lezentengiso lomhlaba wonke. Isuka e-United States, le dethi yokuphromotha izuze ukulingana kwamazwe ngamazwe, iheha abathengi abamagange ukuthola izaphulelo nezaphulelo ezingaphuthelwa. Kulesi sihloko, sizohlola kabanzi ukuthi iyini i-Black Friday, umlando wayo, umthelela wezomnotho, amasu okumaketha ahilelekile, nokuthi ijwayelane kanjani nesimo sedijithali.
1. Incazelo:
ULwesihlanu Olumnyama luvame ukuba ngoLwesihlanu olulandela i-Thanksgiving e-United States, okuphawula ukuqala ngokungekho emthethweni kwenkathi yokuthenga kaKhisimusi. Ibonakala ngezaphulelo ezibalulekile ezinikezwa abathengisi emikhiqizweni eyahlukene, kusukela kogesi kuya kwezimpahla zokugqoka nezasekhaya.
2. Umsuka Womlando:
2.1. Amarekhodi Okuqala:
Igama elithi "Black Friday" linemvelaphi eyimpikiswano. Enye inkolelo-mbono iphakamisa ukuthi kubhekiselwa osukwini lapho abathengisi ekugcineni besuka “kubomvu” (ukulahlekelwa) baya “kumnyama” (inzuzo) ezitatimendeni zabo zezezimali.
2.2. I-Evolution e-USA:
Ekuqaleni umcimbi wosuku olulodwa, i-Black Friday iye yanda kancane kancane, kanti ezinye izitolo zivulwa ngoLwesine kusihlwa ngo-Thanksgiving futhi amadili aqhubeka ngempelasonto.
2.3. Ukuhwebelana Kwembulunga yonke:
Kusukela ngeminyaka yawo-2000, lo mqondo wasakazeka emhlabeni wonke, wamukelwa amazwe ahlukahlukene, ngalinye liwujwayelanisa namaqiniso awo okuhweba namasiko.
3. Umthelela Wezomnotho:
3.1. Ukuthengiselana Kwezezimali:
I-Black Friday ikhiqiza amabhiliyoni ngokuthengisa minyaka yonke, okumelela ingxenye enkulu yemali engenayo yonyaka yabathengisi abaningi.
3.2. Ukwakhiwa Kwemisebenzi Yesikhashana:
Ukuze kuhlangatshezwane nesidingo, izinkampani eziningi ziqasha abasebenzi besikhashana, okunomthelela omuhle emakethe yemisebenzi.
3.3. Ukukhuthaza Umnotho:
Umcimbi ukhuthaza ukusetshenziswa futhi ungasebenza njenge-barometer yezempilo yezomnotho kanye nokuzethemba kwabathengi.
4. Amasu Okuthengisa:
4.1. Ukulindela Nesandiso:
Izinkampani eziningi ziqala ukuphromotha amadili ka-Black Friday amasonto kusengaphambili futhi zandise amaphromoshini izinsuku noma ngisho namaviki ngemva kwedethi esemthethweni.
4.2. Imikhankaso yokulindela:
Ukudala imikhankaso edala ukulangazelela kanye nesasasa phakathi kwabathengi, ibakhuthaze ukuthi banake okunikezwayo.
4.3. Ukunikezwa Okukhethekile Nokunomkhawulo:
Amasu anjengokuthi "ngenkathi kusekhona ukunikezwa" noma "ukunikezwa kusebenza kuphela emahoreni ambalwa okuqala" avame ukusetshenziselwa ukudala umuzwa wokuphuthuma.
4.4. Ukumaketha kweziteshi eziningi:
Ukusetshenziswa okuhlanganisiwe kweziteshi ezahlukahlukene zokuxhumana, okubandakanya i-TV, umsakazo, inkundla yezokuxhumana, kanye nokuthengisa nge-imeyili.
5. ULwesihlanu Olumnyama Kumvelo Yedijithali:
5.1. I-E-commerce:
Ukukhula kokuthengiswa kwe-inthanethi kuguqule i-Black Friday yaba umcimbi onamandla ngokulinganayo endaweni yedijithali.
5.2. NgoMsombuluko we-Cyber:
Idalwe njengesandiso se-inthanethi se-Black Friday, egxile kakhulu emikhiqizweni kagesi.
5.3. Izicelo Nobuchwepheshe:
Ukuthuthukiswa kwezinhlelo zokusebenza eziqondiswe ku-Black Friday, ezinikeza ukuqhathaniswa kwentengo nezaziso zedili lesikhathi sangempela.
6. Izinselelo nezingxabano:
6.1. Ukuminyana Nokuphepha:
Izigameko zodlame nodlame ezitolo ziholele ekutheni kube nokukhathazeka ngokuphepha kwabathengi nabasebenzi.
6.2. Imikhuba Ekhohlisayo:
Ukumangalelwa kokwenyuka kwamanani entengo ngaphambi kwezaphulelo noma ukunikezwa okungamanga kuvamile ngalesi sikhathi.
6.3. Umthelela Wezemvelo:
Ukugxekwa kokuthengwa kwempahla ngokweqile kanye nomthelela wako kwezemvelo kuye kwaba nomfutho eminyakeni yamuva nje.
7. Ukuzijwayeza komhlaba wonke:
7.1. Ukuhlukahluka Kwamasiko:
Amazwe ahlukene ajwayelane noLwesihlanu Olumnyama ukuze luvumelane namaqiniso awo, njengokuthi "Usuku Lwabantu Abangashadile" e-China noma "ULwesihlanu Olumhlophe" kwamanye amazwe ama-Arab.
7.2. Imithethonqubo:
Amanye amazwe asebenzise imithetho ethile ukuvikela abathengi ngalesi sikhathi sokuthengisa okunamandla.
8. Amathrendi Akusasa:
8.1. Ukwenza ngokwezifiso:
Ukwandisa ukusetshenziswa kwe-AI nedatha enkulu ukuze unikeze izaphulelo eziqondene nawe ngokusekelwe emlandweni wokuthenga kwabathengi nokuthandwayo.
8.2. Ukuzizwisa Okujulile:
Ihlanganisa okwangempela nokungathandwa kwabathelisi esikubona ukuze uthuthukise ulwazi lokuthenga ku-inthanethi.
8.3. Ukusimama:
Ukunikezwa okukhulayo kwemikhiqizo esimeme kanye nezinhlelo zesibopho somphakathi ezinkampani.
Isiphetho:
I-Black Friday ivele emcimbini wokuthengisa wasendaweni e-United States yaba yinto yabathengi emhlabeni jikelele. Umthelela wayo udlulela ngalé kokuthengisa, okunomthelela kwezomnotho, ukuziphatha kwabathengi, namasu okumaketha emhlabeni wonke. Nakuba siqhubeka nokujwayela izinguquko zobuchwepheshe kanye nezidingo zabathengi, uLwesihlanu Olumnyama luhlala lungolunye lwemicimbi yokuthenga elindelwe kakhulu yonyaka, izinkampani eziyinselele ukuthi zihlale zisungula izindlela ezintsha nezaphulelo zazo.
