Annual archives: 2025

A report from the Federal Public Prosecutor's Office confirms that the licensing of TikTok's data center in Ceará is irregular and insufficient. 

A technical assessment by the Federal Public Prosecutor's Office (MPF) confirmed the allegations made by the Anacé indigenous people to civil society organizations: the licensing...

When WhatsApp dominates, the seller loses ground.

The use of WhatsApp as the main sales channel has become the norm in Brazil, and in many sectors, the volume of orders placed through it...

AI-powered CRM is an ally in creating desire and generating conversions for Christmas sales.

With Black Friday over, retailers' attention has turned to Christmas shopping. More than 70% of consumers are expected to give gifts this year...

Seven essential practices to improve customer service in companies starting in 2026.

Customer experience will be one of the main competitive differentiators by 2026. The PwC report, Future of Customer Experience, shows that 73% of consumers...

59% of consumers have already tried agency AI, reveals global research by Criteo.  

Artificial Intelligence (AI) has already quietly integrated into consumers' daily lives, transforming how people discover, compare, and choose products. And that includes...

Holiday delivery delays: 7 tips to ensure a positive shipping experience.

If you sell online, you already know how it is: the end of the year arrives and everything changes. Black Friday sales gain momentum, Christmas...

The end of friction: how today's consumer is forcing e-commerce to become invisible.

The next big revolution in digital retail won't be seen in person, and that's precisely the point. In recent years, e-commerce has evolved at breakneck speed...

TRY launches a new e-commerce model and promises to redefine the future of online fashion.

Buying fashion online has, for decades, been a gamble on intuition. Despite advances in photos, videos, and AI tools that simulate the...

Yalo transacted over R$30 million in 7 days via WhatsApp during the last Black Friday in Brazil.

Yalo, an intelligent sales platform with Artificial Intelligence agents, registered over R$ 30 million in sales volume in Brazil in just 7 days...

AI agents are expected to take over online shopping by 2026, ushering in a new phase of digital consumption.

Mastercard will begin implementing a payment system by early 2026 in which artificial intelligence agents will be able to make purchases...
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