I-e-commerce yomhlaba wonke iqinisekisa kabusha i-trajectory yayo yokukhula ngo-2025, eqhutshwa ukwenziwa kwedijithali kokusetshenziswa nokuqanjwa kabusha kwezobuchwepheshe okuchaza kabusha ulwazi lokuthenga.
Ukusebenza okuqinile, esimweni somnotho omkhulu womhlaba oyinselele, kuqinisa umkhakha njengomshayeli obalulekile womnotho wedijithali futhi kugqamisa ukubaluleka kozakwethu bokuphakela abaphumelelayo namasu ukuze kuqinisekiswe ukuncintisana kwemisebenzi.
Izinkampani ezitshala izinto obala, iziqu, kanye nokuqapha okuqhubekayo kwabahlinzeki-mpahla zisungula isisekelo sochungechunge lokunikezela ngezinto oluqinile noluqinile, olukwazi ukubhekana nobunzima bemakethe.
Ukubuka konke komhlaba wonke: ubuholi base-Asia kanye nezimakethe ezikhulayo
Kulesi simo esincintisana kakhulu, i-China igcina ukuvelela kwayo emhlabeni wonke futhi isebenza njengelabhorethri yangempela yamathrendi.
Engxenyeni yokuqala ka-2025, ukuthengiswa kwezimpahla ezingokwenyama okuku-inthanethi ezweni kufinyelele ku-¥6.12 trillion (cishe ama-R$4.6 trillion), ivolumu ebimele u-24.9% wesamba sokuthengiswa kwayo, ngokusho kwedatha evela kuhulumeni waseChina.
Ubuholi bezwe abubangelwa nje kuphela inani elikhulu labantu, kodwa kunalokho kungenxa yenhlanganisela yengqalasizinda ethuthukisiwe yezobuchwepheshe, isiko lokukhokha ngomakhalekhukhwini ngobuningi, kanye ne-digital ecosystem evuthiwe yokudayisa.
I-United States ikleliswe endaweni yesibili, nge-e-commerce esekelwa izimakethe ezinkulu kanye nempahla eyinkimbinkimbi kakhulu.
Ezinye izimakethe zase-Asia nezaseYurophu, njenge-United Kingdom, Japan, ne-South Korea, ziphethe lezi zikhundla ezilandelayo, nezinkomba zazo zezomnotho ezibonisa ukukhula okuqinile, nakuba ngesivinini esihlukile kunese-China.
Ukungena ku-inthanethi kanye nokusetshenziswa okukhulayo kwama-smartphones emazweni asafufusa kwezomnotho, njenge-India kanye ne-Brazil ngokwayo, kukhombisa ukuthi amandla okunwebeka kulezi zindawo ahlala ephezulu.
Kulo mongo, izwe lethu liqinisa ukuhambisana kwalo ngokuzibeka phakathi kwezimakethe eziyishumi ezinkulu ze-e-commerce emhlabeni. Ukuqagela kokuphela kuka-2025 kukhombisa ukuthi umkhakha kufanele ubhalise imali eyizigidi eziyizinkulungwane ezingama-R234.9.
I-Brazilian Association of Electronic Commerce (ABComm) ikhombisa ukuthi i-Brazil inabathengi abasebenzayo abangaba izigidi ezingu-94 abagcina ithikithi eliyisilinganiso esingu-R$539.28 lilinye.
Imfihlo yaseChina yokugcina ubuholi bomhlaba.
Ukuphakama kweChina kwezentengiselwano nge-elekthronikhi kunezinto eziningi. Ukubusa kwezwe akupheleli esikalini sokusetshenziswa; iphinde ihlanganise ukuqamba okusha njalo kumamodeli webhizinisi nobuchwepheshe.
Ekuqaleni, ingqalasizinda yedijithali ihlanganisa futhi iqinile. Iningi lemisebenzi lenziwa ngamadivaysi eselula, anezinkokhelo zedijithali (ezifana ne-Alipay ne-WeChat Pay), ezisiza ukuguqulwa futhi zisuse imigoqo.
I-China nayo yaba yingqalabutho, futhi isaqhubeka nokuba ngumholi, ekudidiyelweni kokuqukethwe kanye nezohwebo. Ukuthenga bukhoma, isibonelo, okuhlanganisa ukuzijabulisa nokuthengisa ngokusakaza bukhoma, kakade kumelela ingxenye ebalulekile yokuthengiswa kwedijithali ezweni futhi kusebenza njengesikhuthazo ezimakethe zaseNtshonalanga.
Ama-Platform afana ne-Shein kanye ne-Temu ayisibonelo sokushesha nokuba yinkimbinkimbi kwamaketanga okunikezela endawo, akwazi ukuphendula esidingweni sabathengi ngendlela eshesha kakhulu.
Esinye isizathu ukusetshenziswa okujulile kwe-Artificial Intelligence (AI) kanye ne-Big Data, evumela ukwenziwa kube ngokwakho kokuhlangenwe nakho. Ama-algorithms wokubikezela aqondisa ukukhiqizwa, ukugcinwa, kanye nokumaketha, okwenza i-ecosystem yase-China ibe ngeyesebenza kahle kakhulu futhi evumelana nezimo emhlabeni.
Ukusebenza kweBrazil kuTop 10 yomhlaba
Isibikezelo semali engenayo ye-ABComm sisekelwe ekuthathweni kwedijithali okukhulu, njengoba izwe linezinga eliphezulu lokuxhuma kanye nokuncanyelwa okunamandla kwabathengi kwe-m-commerce (i-mobile commerce), eyenza uhambo lokuthenga lube lula.
Esinye isizathu ukusungulwa kwezinkokhelo, ngenxa yokwethulwa nokuduma kwezindlela zokukhokha ezisheshayo. Kulesi simo, i-Pix iyagqama, njengoba iguqule isivinini sokuthenga, yanciphisa isikhathi sokukhokha, futhi yenza lula ukufakwa kwezimali ezigidini zabantu base-Brazilian.
Ukuvuthwa kwe-Logistics nakho kudlala indima ebalulekile. Ukwenyuka kobungcweti kwezimakethe kanye nabaqhubi bezokuthutha kuthuthukise ukudiliva futhi kuvumela ukufinyelela ezifundeni ebezinganakekeli ngaphambilini.
Naphezu kwenqubekelaphambili, imakethe kazwelonke, nobunkimbinkimbi bayo bentela kanye nobukhulu bezwekazi, ifuna ukuthi izinkampani ziqaphele ngokukhethekile ukusebenza kahle.
Ukuhlelwa nokuncintisana: indima yokuphatha abahlinzeki
Ku-e-commerce, ukubambezeleka noma ukwehluleka ekulethweni kwento kuphazamisa ukwaneliseka kwekhasimende, kuba nomthelela ongemuhle kudumela lomkhiqizo, futhi kukhuphule izinga lokukhononda kanye nembuyiselo.
Njengoba singekho isikhala samaphutha okusebenza, indlela yesu yokuphatha abahlinzeki ibalulekile ukuze kuqinisekiswe ukusebenza kahle, ikhwalithi yokugcina yomkhiqizo, kanye nokulawulwa kwezindleko okuqinile.
Ukuphatha kahle laba ozakwethu kunomthelela ekuthuthukiseni ukulawulwa kwekhwalithi, ukuthuthukisa ukugeleza kokulethwa, ukunciphisa izindleko ezifana nokuthola impahla kanye nempahla engenayo, kanye nokunciphisa amathuba okuba nokuphazamiseka kwe-supply chain.
Isimo samanje, esidinga ukuthi izinkampani zibhekisise inqubo yokusimama nokuthobela (ESG), zenza ukufaneleka kwabahlinzeki kube yinto yokusinda kokuncintisana.
Ukusetshenziswa kwezinhlelo ezithile, njenge-SRM (Supplier Relationship Management), kunikeza izixazululo eziqinile ezenza ngokuzenzakalelayo ukukhuthala okufanele futhi zisize ukunciphisa ubungozi bezomthetho nesithunzi esihambisana nalolu hlobo lobambiswano.
Izitayela zomhlaba wonke ezibumba umkhakha
Amathrendi amabili afanelwe ukugqanyiswa ngamandla awo okuguqula umkhakha emhlabeni wonke ngo-2025: I-Social Commerce kanye ne-BNPL.
Esokuqala sibhekisela ekuthengisweni okuqondile kwemikhiqizo ngokuqondile ezinkundleni zokuxhumana, inqubo eyenza uhambo lwamakhasimende lube lula ngokususa isidingo sokuyiqondisa kabusha kuwebhusayithi ye-e-commerce.
Le modeli izuza amandla ngoba ivumela amabhrendi ukuthi asebenzise ukuzibandakanya nokwethembeka kwabathonya bedijithali ukuthuthukisa ukuguqulwa. Ifomethi futhi inamandla ekubandakanyeni izethameli ezisencane, ezikwazisa ubuqiniso kanye nokuba lula kokuthenga endaweni efanayo lapho zisebenzisa khona okuqukethwe.
Ucwaningo olwenziwe yi-Accenture luveze ukuthi ukuthengiswa kwezohwebo kwezenhlalo emhlabeni jikelele kuzofinyelela ku- $ 1.2 trillion ngasekupheleni kuka-2025.
Umkhuba wesibili (Thenga Manje, Khokha Ngemva kwesikhathi) uwuhlobo lwesikweletu oluvumela abathengi ukuthi bakhokhele ukuthenga ngezitolimende ngaphandle kokudinga ikhadi lesikweletu elivamile.
Lesi sici siyindlela yokukhokha eguquguqukayo nesobala esiza ukuvimbela ukushiywa kwenqola yokuthenga futhi sisebenze njengesikhuthazo sokuthenga kwenani eliphezulu.
Le modeli inguzakwethu onamandla we-e-commerce, njengoba idlulisela ubungozi bekhredithi esikhungweni sezezimali esinikeza isevisi, kuyilapho ikhulisa amandla okuthenga omthengi.
I-Worldpay, isibonelo, ibikezela ukuthi i-BNPL izobalelwa cishe u-15% wezinkokhelo ze-e-commerce zomhlaba ngo-2025.
Ungahlala kanjani uphezulu emakethe ye-e-commerce.
I-E-commerce ngo-2025 ikhombisa ibhalansi emangalisayo phakathi kwesikali nobunkimbinkimbi. Ijubane lokusungula izinto lisasezandleni zeChina, kodwa amazwe amaningana agqama ngamandla awo okukhula, njengeBrazil.
Ubuholi bomhlaba wonke busekelwe ezisekelweni eziqinile zedijithali nezokuhlela, lapho abaphathi babahlinzeki befakazela ukuthi bawumehluko obalulekile wamasu okusebenza kahle kwebhizinisi.
Esimeni lapho abathengi bafuna isivinini, ukwenza kube ngokwakho, kanye nokuthobelana kwenhlalonhle-yemvelo, impumelelo yokuthengisa okudijithali incike nakanjani ekubambisaneni kokuhlinzeka okuphumelelayo. Lobu budlelwano busiza ukuqinisekisa ukulethwa, ikhwalithi, ukuhambisana nezinsuku zokugcina, kanye nokwaneliseka kwamakhasimende okugcina.
