Kev txais yuav cov kev txo nqi ntawm cov tswv yim tau ua pov thawj tias yog ib qho tseem ceeb ntawm kev loj hlob rau Giuliana Flores, yam tsis muaj kev cuam tshuam rau cov zoo tshaj plaws . Kev tshawb fawb los ntawm lub tuam txhab qhia tias, thaum lub Peb Hlis thiab Kaum Ib Hlis 2025, kev yuav luv nqi tau nce 30% piv rau xyoo dhau los, tau tsav los ntawm cov hnub raws caij nyoog xws li Niam Hnub thiab Hnub Valentine. Cov qauv no kuj tau txhawb nqa los ntawm kev nthuav dav ntawm lub khw muag khoom lub cev thiab kiosks, uas tau nthuav tawm cov txiaj ntsig ntawm kev sib koom ua ke ntawm cov khw muag khoom thiab cov channel digital. Qhov tshwm sim qhia txog tus qauv raws li kev ua tib zoo saib xyuas cov khoom lag luam rau kev tshaj tawm, daim coupon tshwj xeeb, thiab lub omnichannel , uas txhawb nqa pawg ntawm cov khoom xws li combos, pob tawb tshwj xeeb, thiab cov nqi nruab nrab, xws li R$ 140 txog R$ 220.
Thaum tawg los ntawm hom khoom, cov nyiaj cheb muaj qhov cuam tshuam loj tshaj plaws ntawm cov pawg uas twb tau tsim nyob rau hauv lub tuam txhab cov ntaub ntawv. Hwm tseem yog lub ntsiab tseem ceeb, thaum cov khoom siv thiab combos, uas ua ke paj nrog chocolates, wines, los yog plush cov khoom ua si, pom muaj zog thov. Cov pob tawb tshwj xeeb, cov khoom sau romantic, thiab cov nqi nruab nrab kuj tau tshwm sim los ntawm cov khoom uas nrhiav tau tshaj plaws.
Hais txog cov channel, lub vev xaib tswj hwm qhov hloov pauv siab tshaj plaws, tab sis lub app tau pom qhov kev loj hlob sai tshaj plaws, uas tau tsav los ntawm daim coupon tshwj xeeb. Kev tshaj xov xwm tau txais kev txhawb nqa nrog cov phiaj xwm cuam tshuam, thaum WhatsApp tau pom muaj kev ua tau zoo ntawm cov neeg siv khoom tshaj 40.
Cov kev tshawb fawb tseem qhia tau hais tias kev txo nqi tau pab txhawb cov neeg siv khoom loyalty. Cov neeg siv khoom hnub nyoog 25 txog 44 xyoo uas tau coj kom zoo dua ntawm daim coupon ntawm cov hnub xav tau siab tshaj plaws, xws li Niam Hnub thiab Hnub Valentine, tau sau npe cov nqi rov qab siab tshaj plaws hauv lub hlis tom ntej, tshwj xeeb tshaj yog los ntawm app thiab email kev tshaj tawm kev lag luam. Lwm tus cwj pwm cuam tshuam los ntawm cov neeg siv khoom uas nkag mus los ntawm kev tshaj tawm combo deals: pab pawg no, nyiam los ntawm cov khoom siv thiab pob tawb nrog cov txiaj ntsig zoo, yog ib qho uas feem ntau rov qab los muab khoom plig dua.
Cov kev tshaj tawm kuj qhia txog qhov sib txawv ntawm cov neeg siv khoom profile. Cov pab pawg hnub nyoog 25-34, ntau dua digitally savvy thiab zoo heev teb rau daim coupon, coj kev koom tes, ua raws li cov hnub nyoog 35-44, uas tau sau ntau dua qhov nruab nrab ntawm kev yuav khoom thiab muaj zog hloov dua siab tshiab. Los ntawm qhov kev xav ntawm thaj chaw, cov cheeb tsam sab hnub tuaj thiab sab qab teb tau tsom mus rau qhov loj tshaj plaws ntawm kev yuav luv nqi, nrog São Paulo, Rio de Janeiro, Paraná, thiab Santa Catarina sawv tawm, thaum cheeb tsam Central-West pom qhov loj tshaj qhov nruab nrab thaum lub sij hawm soj ntsuam.
Kev coj cwj pwm ntawm poj niam txiv neej kuj ua rau muaj kev xav. Cov poj niam nyiam siv daim coupon hauv txoj kev npaj rau hnub so, nthuav tawm lawv cov kev yuav khoom thoob plaws hauv kev sib tw. Cov txiv neej, ntawm qhov tod tes, tsom ntsoov rau lawv cov kev yuav khoom hauv lub sijhawm ceev, tshwj xeeb tshaj yog ntawm cov khoom siv romantic thiab hwm , txhawb nqa qhov hnyav ntawm kev txhawb nqa lub sijhawm kawg hauv kev ua haujlwm.
Kev sib xyaw ua ke ntawm cov ntaub ntawv, tus cwj pwm, thiab lub caij nyoog pab piav qhia tias vim li cas kev txo nqi, thaum siv cov tswv yim, txuas ntxiv nthuav cov npe mus txog yam tsis muaj kev puas tsuaj rau nws nqi . Los ntawm kev tsom mus rau lawv cov ntse thiab tswj hwm, lub tuam txhab tuaj yeem nyiam cov neeg tuaj saib tshiab, txhawb kev yuav khoom dua, thiab ntxiv dag zog rau nws qhov muaj nyob hauv cov channel digital, thaum khaws cia cov txiaj ntsig ntawm nws cov khoom.
