A groundbreaking survey reveals the 15 most mentioned Brazilian brands by influencers in the country over the past year. The study, conducted by HypeAuditor, mapped all mentions (organic and sponsored) made by thousands of content creators between July 2024 and July 2025 on the social network Instagram.
The analysis gathers data such as the brands with the highest volume of mentions (in number of posts), the number of unique influencers who mentioned each brand, the total user interactions – including likes and comments – and the estimated advertising equivalence generated by these mentions.
The HypeAuditor Top 15 reveals a predominance of the beauty and cosmetics segment (6 brands), fashion and apparel retail (4 brands), and multi-sector e-commerce platforms (2 brands). The material offers a valuable overview of brand presence in the influencer ecosystem in Brazil — and how influencers help consolidate and maintain the relevance and reputation of certain brands in the consumer's perception.
DATA INTELLIGENCE
HypeAuditor is an influencer marketing analytics and management platform that works across all stages to optimize digital campaigns, from creator discovery and campaign management to analytics and reporting for brands and agencies worldwide. With one of the most advanced fraud detection systems on the market, using AI and machine learning to identify behavioral patterns, the platform also boasts a database of over 200 million influencers across major social media networks, including Instagram, TikTok, X, YouTube, and Twitch.
RANKING HIGHLIGHTS
Among the study's highlights, Growth Supplements leads the ranking of mentions by a wide margin, with over 47,000 posts made by approximately 7,900 influencers . Beyond the volume, the high engagement is noteworthy: more than 297 million likes and 4.2 million comments . The numbers reveal how brands in the health and wellness sector have found room to grow through digital influence strategies.
Shein Brazil , in second place, also impresses by gathering the largest number of influencers (around 8,800) and maintaining robust engagement, with approximately 2.9 million comments and over 102 million likes . Netflix Brazil, in fourth position, shows that entertainment brands also know how to use the power of influence: even with fewer mentions than the leaders, the brand stands out for its engagement exceeding 1.2 million comments , reflecting its emotional connection with the audience.
beauty and cosmetics sector also stands out in the Top 15, with brands such as Vòlia Cosméticos , O Boticário , Mundial Impala , and Natura . The recurring presence of these companies reinforces the role of content creators as catalysts for consumer trends in the self-care segment.
In the retail and fashion sectors, brands like Adidas Brazil , Renner Shein itself demonstrate consistent performance. Their strategy appears to involve investing in long-term partnerships with influencers, promoting multiple content pieces over time, which helps reinforce brand recall and generate significant cumulative advertising impact.
“Besides offering an overview of the most mentioned brands, the study reveals that consistency and strategic influencer selection carry more weight than simply betting on large volumes of one-off campaigns. Creators with a history of good performance and alignment with the brand's values are prioritized for recurring collaborations, increasing the efficiency of communication,” says Maria Marques, Marketing Manager for Latin America at HypeAuditor.
Top 15 Brazilian brands most mentioned by influencers on Instagram (Click here to access all the data from the HypeAuditor ranking)
- Growth Supplements (Health / Supplements)
- Shein Brazil (Retail / Fashion and Apparel)
- Vòlia Cosmetics (Beauty / Cosmetics)
- Netflix Brazil (Entertainment)
- O Boticário (Beauty / Cosmetics)
- Mundial Impala (Beauty / Cosmetics)
- Adidas Brazil (Retail / Fashion and Apparel)
- Shopee Brazil (Retail / Multi-sector e-commerce)
- Natura (Beauty / Cosmetics)
- Renner (Retail / Fashion and Apparel)
- Risqué (Beauty / Cosmetics)
- Ruby Rose Brazil (Beauty / Cosmetics)
- C&A Brazil (Retail / Fashion and Apparel)
- Cacau Show (Food)
- Mercado Libre (Retail / Multi-sector e-commerce)
