Privalia ngumumkan tekna Nike, MAC Cosmetics, lan Clinique ing portofolio tetep lan nguatake strategi ekspansi marketplace.

A Privalia announced a significant milestone in its business strategy with the arrival of the Nike brands, operated by FISIA, and Estée Lauder Group, with official stores of Clinique and MAC Cosmetics, to its pasar, o BrandsPlace. Iye gerakan iki minangka bagean saka tujuan saka platform ekspansi model bisnis iki, sing karo just two years since its launch already represents 15% of the company's revenue.

Como um complemento do modelo tradicional de outlet from Privalia, the BrandsPlace mangchaen la marcas walaka na fitu na otik onda la plataforma, ku total autonomia pa diponibi itens di linha e kondison eksklusiv.

“O peluncuran de új marka di" BrandsPlace is a vital pillar of our expansion and growth strategy. Iconic brands like Nike, MAC, and Clinique, from the Estée Lauder Group, that are being launched for the first time in our pasar, di mana merek masuk sebagai penjual, has proven to be a great success, especially for brands that balance the sale of previous collections in the outlet com coleções atuais no BrandsPlace. Untuk kami, ini adalah peluncuran terbesar tahun ini, dengan dampak signifikan baik untuk bisnis kami maupun untuk mitra kami,” komentar Mayra Dietzold Palacios, CMO Privalia.

The launch of these prestigious brands in the fixed portfolio of the platform elevates the value proposition offered to Privalia customers. With a harapan untuk menghasilkan R$ 27,6 juta dalam pendapatan tahunan e 20 juta tampakan, o mowers is impulsad por kondisi atira. A MAC Cosmetics e a Clinique, do Grupo Estée Lauder, ofer. 10% de điscount di PIX. Nike, dioperasikan oleh FISIA, melengkapi perbedaan dengan 10% de điscount di PIX e ogku gratís for the South and Southeast regions on purchases over R$ 399, in addition to exclusive percentages on selected items.

Portofolio

O portfólio da Privalia ganha reforço significativo com a entrada das novas marcas. A estreia da Nike, operada pela FISIA, na plataforma conta com um sortimento robusto, que inclui cerca de 800 SKUs e ultrapassa 7 mil variações de produtos, abrangendo vestuário, calçados e acessórios esportivos. Já o Grupo Estée Lauder, com lojas oficiais da Clinique e MAC Cosmetics, passa a disponibilizar dentro da Privalia um mix de mais de 800 produk ace.