A Pulpou, one of the leaders in Brand Protection using massive technology, officially starts its operations in Brazil with its participation in the Brazilian E-Commerce Forum, which will be held from July 30 to August 1 in São Paulo.
Since its inception, Pulpou has been expanding its operations throughout the Latin American region, and now in Brazil as well. For over six years, Pulpou has been the driving force behind the Brand Protection Program (BPP) of Mercado Livre in the main markets of the region (Bra, Mx, Arg, Col, Per, Chi). With this, more than a million complaints are managed annually, helping over seven thousand companies/brands associated with BPP to remove over 80% of reported content for violations.
Now all retail brands can count on two important services for their protection and product performance management thanks to their innovative platform that identifies product violations on online sales sites and monitors competitors’ prices.
The Brand Protection solution allows brands to quickly detect conflicting publications and request their removal in a very intuitive way, thus facilitating the protection of their rights and the integrity of their products in the digital market. This solution features something unprecedented in the market, which is the BPC Companion, a functionality that enables teams from different locations within the same company to indicate, review, and alert products without task overlap, in an integrated manner, ensuring accuracy, and speed in product reviews by auditing.
O Price Tracking analyzes online sales sites for client or competitor products. It also identifies price changes, stocks, discounts, and special promotions, providing comparisons and issuing alerts. All of this is done on any website with an online store structure on the web. During Black Friday or other peak demand dates like “Mother’s Day” or others, price tracking provides hourly information for the client to make adjustments. Another advantage is that the service connects to companies’ BI, accessible via API or Excel files if the client wants to have the data on their platforms.
Constant Innovation
With over 10 years in the market, Pulpou conducts daily monitoring on over 100 marketplaces in countries in the Americas, Europe, and Asia; audited over 2.5 million monthly publications of products and brands from the S&P 500, generating economic impacts of over 600 million reais.
The company is now preparing to launch new features such as Pulpou Agent, Image Matcher, and Sellers Matcher. The first is a product developed based on the ChatGPT methodology that detects important information about sellers and products that can impact the business in seconds. The Image Matcher is a system that uses artificial intelligence to identify if a seller uses images from the official brand catalog very accurately, even if they have been altered.
Another novelty is the Sellers Matcher that allows profiling different sellers on different marketplaces and identifying if they are the same person and what the connections between them are, as well as which profiles sell fake products and which do not. This functionality quickly helps the company identify the problem and reach out to the seller to ensure compliance with best practices, becoming a legitimate seller.
“We chose Ecommerce Forum to launch our three novelties because we believe the market will greatly benefit from this innovation, significantly increasing the speed of reporting trademark misuse in a controlled manner with precise monitoring,” said Gabriel Pasqualini, CEO of Pulpou.
