With the increasing competitiveness in the online market, preparing adequately for this occasion can make all the difference in sales results. Thinking about it, SuperFrete, logistics solutions specialist, shares six tips to help entrepreneurs boost their online sales on this special date. Check it out:
- Planning in advance
Planning in advance is crucial to ensure sales success. Contacting suppliers in advance allows merchants to ensure the availability of products to be offered.
“It is essential for merchants to start planning ahead, mapping and contacting suppliers, and efficiently managing inventory,” highlights Fernanda Clarkson, CMO of SuperFrete. “This will ensure that there are no product shortages during the campaign, avoiding loss of sales and customer dissatisfaction,” she adds.
- Correct product pricing
Setting the correct pricing is crucial to avoid losses. It is important to analyze the profit margin and the costs involved, including shipping, to offer competitive prices without compromising the financial health of the business. A well-planned pricing strategy helps balance the books and maintains the attractiveness of the products. Also, consider analyzing the competition and market trends to adjust prices appropriately.
- Campaign Anticipation
Anticipating the campaign on social networks and store channels is an effective strategy to engage the audience. Using teasers, countdowns, and informative posts helps create anticipation and increase consumer interest. Furthermore, investing in email marketing campaigns and sponsored ads can expand reach and attract new customers.
- Special Promotions for the Date
Offering special promotions for Merchant’s Day, using cross-sell techniques, can increase the average sales ticket. Cross-selling involves suggesting complementary products to what the customer is buying, encouraging them to add more items to the cart. Additionally, attractive discounts and flash offers create a sense of urgency, stimulating impulse purchases.
- Relying on a Logistics Partner
Relying on a logistics partner, such as SuperFrete, is essential to reduce shipping costs and sell more. ‘An efficient and economical logistics significantly improves the customer experience and can be a competitive advantage,’ says Fernanda.
A good logistics partner ensures speed and safety in deliveries, increasing customer satisfaction and trust in the store. Furthermore, negotiating competitive freight rates can help offer better prices to consumers.
- Freight Strategies
Implementing strategies for fixed shipping or free shipping on specific dates can be a significant differentiator. Free shipping can motivate 73% of e-commerce purchases, according to the E-commerce Trends 2024 research. However, it is essential for the retailer to plan this strategy well to avoid losses.
Offering free shipping on orders above a certain value can increase the average order value and balance the costs. Additionally, mapping the audience’s location and limiting free shipping to the most profitable regions can optimize freight expenses. Cheaper shipping alternatives that ensure quality should also be considered.
