Swile, a French company leading in corporate benefits, carried out a campaign on its social networks to seek new talents and saw applications grow by 30% between April and June this year. There were more than 10,000 registrations on the site during the period for opportunities in the technology and marketing areas, with videos that had over a million views on Instagram.
The strategy, resulting from the partnership between marketing and the human resources area, was done in phases and had a first post about an affirmative opportunity for female software engineers. The Instagram post about the position was led by influencer Ana Chiyo and had 1.2 million views, with approximately 3,000 applications. The union of the two internal areas in a social media project also generated a growth of 7,000 followers on Swile’s profile on Linkedin and Instagram.
Bruno Montejorge, VP of Marketing at Swile Brazil, explains that the idea came from the desire to reach a broader and more diverse audience in an engaging way. Therefore, we used Instagram as a way to break away from the traditional, not only attracting talents but also making followers see Swile as disruptive and innovative.
The new phase of the campaign started on July 15th and is focused on an opportunity in the sales area, check here. Candidates can check other details about the opportunities on the site www.swile.co/pt-br/carreiras or on the profiles of Instagram and Linkedin.
