Companies from various sectors have turned to artificial intelligence (AI) to enhance the funnel journey, that is, the path a customer takes from the first contact to the purchase, through various stages of awareness, consideration, and decision-making. The use of AI allows organizations to personalize communication with buyers, making interactions more efficient. This advancement has shown promising results in sales and marketing strategies.
According to a study by Ebit/Nielsen, companies using artificial intelligence resources see an average growth of 15% in sales and 10% in customer satisfaction. The research highlighted that personalization and automation are key factors for these results, as they enable a better understanding of consumer behavior and the offer of solutions that are more suitable to their needs.
Alan Nicolas, an expert in AI for business and founder of Academia Lendária, emphasizes the importance of a personalized approach. “For AI to truly contribute to sales growth, it is essential for it to be programmed with a personality that resonates with the target audience. This means creating a communication style that aligns with the values and expectations of customers,” he says.
The importance of style and personality in AI
Anyone who thinks the only option is an Artificial Intelligence that sounds robotic is mistaken. It can acquire different personalities to communicate more fluently with consumers. The first methodology to achieve this is the analysis of behavioral data. From large volumes of information, AI identifies patterns and preferences, adjusting its communication to be more convincing.
Another method is incorporating more common and everyday dialogue elements. By using advanced natural language processing (NLP) models, Artificial Intelligence can mimic human communication style, creating messages that seem more authentic. This helps establish a stronger connection with customers, increasing the likelihood of closing the sale.
Lastly, AI can be trained through constant analysis. With each interaction, the tool learns from customer responses, adjusting the approach to better meet their expectations. This learning capability is essential to maintain the effectiveness of conversations over time.
Practical Applications
At the top of the sales funnel, AI can be used to attract potential customers through personalized advertising campaigns. By analyzing demographic and behavioral data, Artificial Intelligence creates ads that are more likely to capture the attention of the target audience. “Personalization at the top of the funnel is very important to attract attention in a saturated market. AI enables companies to stand out in a world of content, posts, and competitors vying for the attention of potential customers,” emphasizes Alan Nicolas.
In the middle of the funnel, AI facilitates lead nurturing with personalized content. By sending segmented emails and exclusive offers, the tool keeps potential customers engaged and moving forward in the buying process. They receive the right information at the right time, which proves effective in the long run.
At the bottom of the funnel, AI can help close sales through personalized product recommendations and automated customer support. This AI-based recommended content is particularly effective as it considers purchase history and customer preferences, offering products that truly meet their needs.
Therefore, personalization and language model training are crucial to ensure that the customer feels welcomed and has no doubts about the product or service. “Artificial intelligence is a powerful tool for boosting sales at all stages of the funnel journey. By adopting an adaptable approach, companies can create more sophisticated buying experiences and strengthen customer loyalty. Selling is nothing but creating lasting connections,” concludes Alan Nicolas.
