O Magazine Luiza (Magalu) announced the creation of a new Artificial Intelligence department, with the goal of transforming the shopping experience for its customers. Caio Gomes, an executive with experience at companies like Nubank and Amazon, has been appointed to lead this initiative. Gomes will be responsible for accelerating the development of the ‘Lu’s brain’, a generative artificial intelligence that promises to revolutionize consumer interaction with the company.
The virtual influencer Lu, already known to millions of consumers, will now have a ‘new brain’ thanks to AI. ‘With artificial intelligence, Lu will gain a new, much more powerful brain, always at the service of the best experience for our customers,’ says Caio Gomes. ‘AI will be the new great revolution in retail, and we want to be protagonists of this movement.’
With Gomes’ arrival, Magalu aims to accelerate projects that aim to reduce product delivery time, improve conflict resolution, and enhance communication with customers. In addition, the company plans to expand the personalized recommendations made by Lu and increase the Magalu Cloud database. All of these initiatives are aligned with ‘Encanta Magalu,’ the main theme of the year, which focuses on customer experience.
Caio Gomes has extensive experience in the data field, having worked at major companies such as Amazon, Nubank, Único, and Booking. With a degree in Physics from the University of São Paulo, he also holds master’s degrees in String Theory from São Paulo State University (UNESP) and in Physics and Mathematics from École Polytechnique in France.
Magalu, one of the largest technology companies for retail in Brazil, has about 40 million active customers. In 2023, the company launched two new technological services: Magalu Cloud and the ‘brain of Lu’.
Launched in December, Magalu Cloud aims to serve Brazilian companies in their digitization journey. One of the main differentials is the offer of products at more affordable prices, in reais, unlike other platforms that have dollar-indexed values. The service was developed to meet the needs of businesses that often face cost barriers to digitize.
Launched in July, the ‘brain of Lu’ allows the virtual influencer to recommend products based on the needs and preferences of each customer. For example, Lu can suggest the best smartphone based on battery life, price, screen resistance, or suitability for video editing. Recommendations are generated automatically, based on the information provided by customers.
