Keeping an eye on the growing sustainability market in Brazil, Zaya, a greentech founded in 2023, is revolutionizing access to environmental impact information for organizations of all sizes. The company simplifies environmental impact calculation, assisting business leaders in making more sustainable decisions.
A study by Ipea, which mapped environmental activities between 2000 and 2017, revealed that over 70% of corporations do not undertake innovation initiatives focused on sustainability. Zaya is here to change that landscape, offering solutions that simplify and democratize the use of environmental data.
Zaya’s founder, Isabela Basso, brought her experience from Braskem’s sustainability team to create the startup. After successful pilot tests with commercial partners, Zaya received investment from Oxygea, becoming an independent company with its own product and already serving its initial clients, including corporations, consultancies, and industries.
Zaya has developed software that performs environmental calculations in companies, providing tools that facilitate the assessment of activities’ impact. “Our goal is to offer tools so that all companies, regardless of size, can access environmental impact indicators. We want to demonstrate how sustainability data can be better utilized to generate strategic guidance and financial opportunities,” explains Isabela Basso.
Comprehensive Solutions
A startup offers three main modules: Greenhouse Gas Inventory, Product Carbon Footprint, and Life Cycle Assessment. The Greenhouse Gas Inventory calculates the company’s gas emissions, divided into scopes 1, 2, and 3. The Product Carbon Footprint evaluates the impact of each product from raw material extraction to end-of-life. The Life Cycle Assessment provides a complete environmental footprint of products, including water and land use analyses, in addition to greenhouse gas emissions.
Otávio Dutra, co-founder of Zaya, emphasizes the importance of usability and user experience. “All data is presented in user-friendly interfaces and with easily understandable results. Our principle is to democratize information understanding, simplifying deliveries so that managers and decision-makers can comprehend the analyses without needing in-depth technical knowledge,” Dutra explains.
