In the dynamic universe of Brazilian entrepreneurship – where, according to data from the Brazilian Franchising Association (ABF), 51 million people want to start a business in the next three years – Central do Franqueado is transforming one of the most sought-after segments of the market with its methodology. Called CentralON, the corporation’s digital platform already serves more than 200 clients and is exponentially optimizing the operational management of franchise networks in Brazil.
The franchise sector generated R$ 240.6 billion in 2023, with a growth of 13.8% compared to the previous year, according to ABF. The food sector, for example, led by foodservice, was one of the fastest-growing last year, reflecting its robustness and potential. In this scenario, Central do Franqueado is positioned to boost the success of its units.
The CentralON methodology of Central do Franqueado is a process divided into three stages:
- ONset: In this stage, a detailed analysis of the specific challenges of the franchise network is carried out, and the right tools are selected to solve these problems.
- ONboarding: Here, the company oversees the implementation of solutions, ensuring that everything functions effectively.
- ONgoing: The third phase focuses on the improvement cycle. Central do Franqueado conducts regular evaluations and makes adjustments as necessary to provide continuous support to the network served.
“Each franchise has a unique journey, and our triple approach is designed to illuminate the path for customers towards results. The sector is growing a lot, but we cannot forget that competitiveness is also growing in parallel. Considering this, it is necessary to consider the best strategies to stay active,” says Dario Ruschel, CEO of Central do Franqueado.
Among the competitive advantages offered by Central do Franqueado, highlights include promoting connection, unification, and expansion of networks, independence, and a platform that simplifies management, from communication to quality control and support in the expansion process. The company also ensures compliance with the General Data Protection Law (LGPD), guaranteeing legal security and tranquility for operations.
With exclusive focus on networks with 50 units or more, the platform also sets itself apart by solid partnership with the clients served. “Our DNA and our vision of transformation are some of our greatest differentials. We believe that our essence and closeness to customers set us apart in the market. This allows us to offer personalized solutions for the specific needs of each network,” emphasizes João Cabral, COO of Central do Franqueado.
