With so many technologies and tools available in the market, it can be difficult to know which one to choose or where to start when seeking an assertive and efficient modernization. Initially thinking about industry giants like Google can be a good path, but without a guide to assist in this journey, even the best tools can be underutilized.
Thus, the consulting sector stands out for its size and movement in the technology and customer experience sector. According to Mordor Intelligence, the global consulting services market will reach $323.88 billion in 2024 and will grow at a CAGR of 4.96% until 2029, reaching $431.89 billion, demonstrating the importance of a specialized guide to assist in this journey. Lima Consulting Group (LCG) is one of them.
As one of the first consulting firms in Brazil to be certified in both the Google Cloud Platform (GCP) and the Google Marketing Platform (GMP), LCG has been supporting companies around the world in transforming the way they compete and win in the market, offering customer-preferred experiences.
“Robust ecosystems built on Google’s platforms, such as Google Cloud Platform and Google Marketing Cloud Platform, are among the most recommended for companies looking to enhance their customer experiences,” says Paul Lima, founder of LCG.
According to the executive, Google Cloud Platform (GCP) provides the company with an effective solution for modern data infrastructure, enabling quick and efficient deployment. “This platform goes beyond a simple database or data lake, organizing data in a way that, when activated, enables personalized digital experiences in real-time, in less than 30 milliseconds,” he adds.
Lima says that the true potential of GCP is revealed when integrating data with Google’s marketing solutions. This combination allows marketers to create customer journeys utilizing machine learning and artificial intelligence, providing personalized experiences. Ultimately, these tools help delight customers with relevant and meaningful interactions.
Innovation and Benefits
For companies, having qualified and certified consultancy, the impacts are significant as the integration of digital solutions enables a personalized and precise data strategy. This includes the use of artificial intelligence (AI) and machine learning to improve the personalization and effectiveness of marketing campaigns and consumer experiences. As a result, the company can develop customized predictive models that anticipate consumer behavior, identify churn propensity, and automate actions across multiple touchpoints.
From these implementations, Herman Fuchs, Managing Partner at LCG Brasil, outlines three main benefits for companies:
- Improving Customer Experience: Increase in Customer Lifetime Value (LTV) through personalized experiences tailored to each individual, enhancing conversion rates, retention, and average order value.
- Operational Efficiency: Savings through automated and integrated processes, enhancing workflow with structured data, automatic reporting, and actionable insights.
- Reduction of Customer Acquisition Cost (CAC): Optimization of campaigns, directing them to the right people, with precise attribution of results and consumer journeys integrated with other areas of the business.
Herman Fuchs also mentions that in a large Brazilian retailer, they used Google Cloud to build a modern foundation of consumer data from multiple sources to unify the consumer view, based on Marketing and CRM use cases, as well as prepare the data in a structured way to send to the Customer Data Platform (CDP). “This structure enabled the separation of information and independence for client business areas to use data more autonomously,” says the executive.
With this partnership, LCG plans to expand the use of emerging technologies, such as artificial intelligence, to further enhance its services and offerings. “Collaboration with Google will continue to be a key pillar in LCG’s mission to transform the customer experience, providing solutions that not only meet but exceed the expectations of modern businesses. After all, our mission is to help today’s visionaries create the customer experiences of the future,” concludes Lima.
