Thinking about conquering new markets and strengthening their global presence, many companies seek to expand their businesses abroad. According to information released by the Dom Cabral Foundation (FDC), 64.4% of Brazilian companies plan to expand their presence in countries where they already operate. Additionally, 68.9% show interest in exploring new opportunities in locations where they do not yet have operations. After all, internationalizing a business is much more than a path to diversify revenue—it is also an option to increase relevance and competitiveness, positioning the brand as a strategic player in its segment.
For Tiago Monteiro, an entrepreneur who founded LUZA Group in the interior of Portugal and is now about to reach seven countries, success in this journey depends on a strategic vision. “Understanding the right moment to internationalize is what will dictate the success of the expansion. Here, it is crucial to evaluate factors such as business maturity, the specifics of the target market, as well as the ability to adapt the product or service and the financial structure for it,” explains the founder and Global CEO of the multinational that connects Engineering and Technology talents to its clients’ challenges.
Thinking about encouraging entrepreneurs who want to bet on the international market, the executive listed the main tips—check them out below:
Study
Before taking any step, it is essential to evaluate the sector you intend to enter, which includes identifying the demand for your product or service, understanding the local culture, and assessing the competition. “Research how your business can adapt to the reality of the target market. This avoids surprises and helps align expectations with real opportunities,” advises the expert.
Adapt the offering
What works locally may not always have the same appeal in another country. Adjustments to packaging, payment methods, or even communication may be necessary. “Internationalizing is more than translating your product. You need to understand what attracts the audience in the new market and shape your offering based on that,” explains Monteiro.
Seek help
Connecting with local partners, such as distributors, suppliers, or commercial agents, can facilitate market access and adaptation to the business environment. “Having local allies is like having a shortcut to understanding how the market works. They help overcome cultural and logistical barriers,” highlights the Global CEO.
Structure yourself
Internationalization requires resources for initial costs, operational adjustments, and even unforeseen expenses. Financial planning is indispensable to ensure the expansion does not compromise the company’s cash flow. “Have a clear vision of the necessary investments and create a plan that balances expenses with expected profitability. This way, you will have more security to grow,” points out the executive.
