A Neogrid, technology and data intelligence ecosystem that develops solutions for consumer chain management, announces the launch of novelties aimed at optimizing and strengthening collaboration between industry and retail. The new solutions have just been introduced during the third edition of Neogrid Summit 2024, the company’s main annual event, in São Paulo – SP.
One of them is the NIA, the first national artificial intelligence (AI) designed to support retail and industry in the journey of selling more and with higher margins, and PromoTrade, a platform for collaborative creation of promotional actions and retail media both massive and hyper-personalized.
In addition to the two major launches, the company unveils a set of commercial intelligence tools focused on the industry journey. The solutions portfolio includes: NeoMarket, for performance tracking of categories such as market share, sell-out, and stock; NeoRetail, for monitoring sales team activities in the industry with indicators directly connected to execution at the point of sale (POS); and NeoDistribution, for efficient and strategic product performance management with mapping of growth opportunities.
With 25 years of experience, Neogrid now expands its extensive portfolio even further and establishes itself as the best-positioned company to support the consumer chain end-to-end.
NIA: first Brazilian AI for increased performance in the consumer chain
NIA is a generative AI that works as a partner to enhance the performance of commercial teams and analyze large volumes of information. Understanding the importance of data for the success of any business, NIA emerges in this context as an agent of action to define strategies and the execution of plans through the use of data from the Neogrid ecosystem and external sources.
AI is capable of elaborating analyses based on the customer’s history and generating personalized insights with what it has learned. In this way, the new solution can predict future scenarios and suggest actions to be taken aiming for better results. The tool creates graphs and dashboards to facilitate the interpretation of information and provides access through multiple integrated channels, including WhatsApp, where it can be accessed to send market alerts, events, and reports.
“We are taking an important step towards delivering complete and integrated solutions via NIA for the end-to-end journey of the industry,” explains Nicolas Simone, CPTO of Neogrid. “With these releases, our current and future clients can have, with a few questions, clear answers that will give them the correct visibility of their execution with information about their market share, stock, and sell-out, in addition to sales through distributors and different channels.”
According to the executive, these are powerful tools that – with AI – will unlock much of the day-to-day of marketing and commercial activities in the industry and offer a strategic layer that will allow leaders to predict and plan with great accuracy, as well as always be aware of competition and trends to sell more and with higher margins.
The NIA is born compatible with the other launches shown at Neogrid Summit 2024 (NeoMarket, NeoRetail, and NeoDistribution) and new connections for the tool to integrate with the other Neogrid ecosystem solutions.
PromoTrade: hyper-personalized promotions with result measurement
Neogrid’s second major launch is PromoTrade, aimed at collaborative promotions between industry and retail. With this innovation, it will be possible to create promotions, trade marketing actions, and retail media, both in a massive and personalized way. The platform has the potential to impact hundreds of the country’s largest retailers and the behavior of over 20 million Brazilian consumers.
The solution aims to address a major market pain point that, despite very high investments in commercial funds and the notorious importance of promotion to retail, still lacks structured, strategic processes with transparency and result measurement. PromoTrade brings a new marketplace proposal to identify shared opportunities among various links in consumption chains focusing on promotions that bring return on investment.
“We now have a platform with unique characteristics from the market’s perspective. This solution will allow the creation of more opportunities for consumers and unique offers with context, personalization, and synchronized with assortment, supply, and promotional investment strategies between industry and retail,” Simone contextualizes.
The new platform uses the technology of the Consumer Behavior Management (CBM) tool, developed by Mercafacil, which allows understanding and engaging consumers with personalized actions such as discounts, cashback, points, and sweepstakes, whether in physical or online environments, meeting the demands of omnichannel.
