A US Media, a media solutions hub, has just announced the hiring of Vinicius Picollo for the position of Chief Strategy Officer (CSO). With 23 years of international experience, the new addition arrives not only to boost the company’s presence in Latin America but also to lead its expansion into the global market.
The executive has held various leadership roles in both B2C and B2B, working for global companies such as Signify (formerly Philips Lighting) and Superside, as well as several agencies like iProspect, BETC/Havas, Fbiz, Dentsu, ID/TBWA, in addition to consulting for major brands and startups. Vinicius has extensive experience in creative strategy, digital marketing (including offline and performance media), digital transformation, department building and refinement, revenue generation with measurable results, among other areas.
Picollo has also lived in different countries throughout his career, which made him passionate about interculturality and the possibilities of a global vision. For him, this experience will be extremely useful in helping the company establish partnerships in Latin America and prospect clients in various countries.
“A company with the potential of US Media has the opportunity to do business not only in Latin America but worldwide,” says the new CSO. “I believe many countries still don’t see the media opportunities that exist in the region, as well as the similarities we share with other countries ‘to the south’ of the globe in their digital consumption habits, boosted by the rapid adoption of mobile media. It’s this promising connection between markets and cultures that we will work to build together moving forward,” he concludes.
