How LGPD and AI are revolutionizing data treatment in Brazil

Second report from the Trend Micro, in 2023 Brazil recorded a record of cyberattacks, with a total of 161 billion threats blocked, representing a 10% increase from the previous year. The main targets of malware campaigns from 2019 to 2023 were the industrial, governmental, health, education, and banking sectors.

In this scenario, the implementation of best practices in handling this information becomes essential. The General Data Protection Law (LGPD), in force since 2021, stands out as a crucial regulatory milestone in the protection of personal information, covering both physical and digital means.

To ensure compliance with the LGPD, companies must adopt a set of preventive actions, such as conducting audits on contracts by specialized lawyers to assess risks and providing continuous training for their employees. Those who do not comply with the proposed rules of the law may face penalties, such as fines and prohibition from using personal data collected until its proper regularization.

According to Henrique Flôres, co-founder of Contraktor, a SaaS platform for document digitization, creating an internal culture of protection and full compliance with the legislation is essential. “Training is a mandatory pillar within data compliance, with lectures, workshops, and constant communication from top management,” he explains.

Impact of New Technologies on Data Treatment

According to the executive, digitalization and the adoption of new technologies, such as artificial intelligence (AI), play a fundamental role in the management and protection of contractual information. “Contraktor, for example, has developed tools such as CLM (contract lifecycle manager) and AI, which support the progress of management maturity and business professionalization,” he states.

These technologies allow active control of the database, insights generation for decision-making, and advanced searches, transforming the way contractual information is managed and protected.

The benefits perceived by implementing AI include predicting and preventing events that can financially impact companies, avoiding contract breaches and losses derived from poor contractual management.

“We see benefits that directly impact companies’ bottom line. Humans were no longer capable of auditing work with more than 100 contracts, let alone over 1000, hence mechanisms like AI support automation and control to prevent contract breaches and financial losses derived from poor contractual management,” says Flôres.

Nevertheless, there are still challenges and concerns, such as the necessary care for intellectual property and compliance with LGPD in using information for algorithm training. “Data science is a strong ally for professionals, allowing for a quick and efficient response in document organization and report generation,” concludes Flôres.