In the third quarter of 2024, the franchise sector reached revenue of R$ 70.2 billion, with earnings 12.9% higher than the same period last year, according to data from the Brazilian Franchising Association (ABF).Thus, expectations for the sector’s growth in 2025 are optimistic, and there is no shortage of options for those planning to start a business next year. One of the best bets has been technology and education franchises.
For Henrique Nóbrega, founding director of Ctrl+Play, a technology and innovation network, combining these two areas at this moment can be promising. The brand, for example, grew from 15 to 90 franchises after being acquired by CNA+. “Entrepreneurship in the technology sector is an opportunity to transform Brazil’s reality, as technology empowers and has the power to change society. When this venture is linked to youth education, the impact is even greater, as we are shaping a generation that will change our country,” he comments.
The director shares some tips and reflections for those looking to navigate this segment. Check them out:
Choose a trending tech niche
With technology present in all areas, there are different niches to explore in franchises. Whether it’s hardware products, software, services, or even education, the key is to choose a path that will attract customers but, more importantly, will remain relevant over the years.
One of the trending options is indeed the tech education niche. “The technology market is in a cycle of significant growth, and those who seize the opportunity early will reap the best rewards,” highlights Nóbrega. Among the various levels and subjects taught, programming and robotics are key disciplines in an increasingly tech-driven society. This type of business aligns with different fronts: the job market, connection with emerging technologies, and, in some networks, youth education. Such pillars are crucial today and represent how many franchises, like Ctrl+Play, have operated for decades.
Analyze your investment
After choosing a niche, understand the profitability and expansion plans of the franchise before making a decision. Create a working capital buffer sufficient until the business becomes profitable, and plan for possible scenarios to assess your readiness for this journey. In these cases, having the expertise of an accountant, lawyer, and other specialists is essential.
“While courage and ambition to start a new business are encouraged, it’s important to stay grounded and cautious with financial matters,” explains Henrique. “The franchisee’s commercial profile is crucial. You can’t buy a franchise expecting it to function like a stock, where you buy and just wait. In a franchise, a successful franchisee needs to be directly involved in operations—the famous ‘belly on the counter’ is what makes the difference.”
Consider entrepreneurship in a small town
Although technology is a fruitful path for investment, it’s likely that small towns still lack this type of business. Therefore, entrepreneurs from smaller regions should not feel discouraged—quite the opposite; it’s a great opportunity to bring innovation to the city, along with facing little or no competition by being one of the only providers of such services.
The search for companies that deliver quality service is not limited to big cities. Residents of smaller regions also want access to unique, interesting businesses that deliver on their promises. In the case of education and technology franchises, there’s also the advantage of boosting students’ professional futures. This will generate social proof for your franchise and open doors to new business opportunities in the region.
Rely on good partnerships
When exploring tech business options, it’s important to note that entrepreneurs don’t necessarily need a background in this sector. The key is a willingness to learn about this field and evolve as the market grows. Nonetheless, it’s crucial to evaluate whether the franchise group provides support—training, manuals, guidance—during management.
As important as the franchisor’s support is having industry experts nearby who can guide and contribute their tech expertise. They can be the ones staying updated on trends and innovations, helping businesses innovate.
