A GOAT Digital, renowned ecosystem of digital marketing agencies, announced today the launch of its newest business unit, Rookie Digital. Focused on providing affordable digital marketing solutions for micro and small businesses, Rookie Digital emerges with ambitious goals for its first year of operation.
According to Renato Hideki, CEO of the GOAT Digital ecosystem, the new company aims to reach 300 active clients and achieve a revenue of R$ 6 million by 2025. “Our goal is to democratize access to effective digital marketing services, adapting our expertise to meet the financial needs of small Brazilian entrepreneurs,” said Hideki.
Rookie Digital will offer monthly plans starting at R$ 3,000, aiming to fill a gap in the market. The company is born with methodologies and processes already consolidated by GOAT Digital, benefiting from continuous support from the ecosystem team.
The launch of Rookie Digital comes at a propitious time, considering the importance of micro and small businesses to the Brazilian economy. Data from Sebrae indicate that this segment is responsible for about 55% of formal jobs in the country and contributes nearly 30% of the national GDP.
With this new operation, the GOAT Digital ecosystem, which recently acquired a stake in House Performance, reaffirms its leadership position in the digital marketing sector. Currently, the group’s companies serve 250 clients and project a combined revenue of R$ 25 million by 2025, with an 80% growth expectation for the next year.
The initiative represents a significant step in GOAT Digital’s expansion strategy, allowing the ecosystem to serve companies of all sizes and segments throughout the national territory, consolidating its presence in the Brazilian digital marketing market.
