A recent survey from the artificial intelligence developed by Microsoft revealed that 74% of micro, small, and medium-sized enterprises in Brazil have already adopted the technology in various areas and functionalities. The popularity of AI is mainly due to its ability to increase efficiency, automate repetitive tasks, and improve decision-making through data analysis.
Br24, a Santa Catarina company partnering with the global software Bitrix24 (management, CRM, and marketing platform), is an example of an organization investing in artificial intelligence to strengthen its relationship with customers. The company recently launched Biatrix, a virtual assistant that has been widely recognized for its efficiency and problem-solving capabilities.
Biatrix, whose name combines the nickname Bia, the AI from artificial intelligence, and the suffix “trix” from Bitrix24, is available to assist customers 24 hours a day, seven days a week. According to Br24’s CEO, Filipe Bento, the reception has been so positive that many client organizations are interested in incorporating the virtual assistant into their own systems.
“Clients are really interested in having this technology, and we are noticing that Biatrix can be a solution to attract new clients and scale our business,” said Bento. “She has been very effective.”
Trained based on the functionalities of Bitrix24, Biatrix can identify clients and their respective contacts within organizations, eliminating the need for manual and operational configurations. “It is a technology that provides more speed and accuracy,” Bento pointed out. For example, Biatrix “does not leave anyone waiting in the support queue.” However, the virtual assistant is still monitored by human curation to ensure its effectiveness.
The launch of Biatrix coincides with Filipe Bento’s recent immersion in the innovation ecosystem of China. During his visit, Bento participated in the World Artificial Intelligence Conference (WAIC) in Shanghai and visited companies such as Kuaishou (known as Kawai in Brazil) and Baidu’s hub, a giant in artificial intelligence.
“The digitalization of life in China is impressive. Everything and everyone is connected, all the time”, summarized the CEO of Br24. The experience reinforced the view that Biatrix aligns with the cutting-edge technologies observed in the Asian country.
