From January 11 to 17, 2025, New York will be the stage for discussions about the future of retail during the NRF 2025: Retail’s Big Show. Recognized as the largest event in the global retail sector, NRF will bring together key players in the global market to share insights, trends, and strategies that will shape the coming years. Felipe Barroso, COO of Payface, will join the BTR-Varese delegation, highlighting the importance of facial biometrics in the sector.
With over 40,000 expected participants and hundreds of lectures and exhibitions, NRF 2025 will be a privileged space for debates covering everything from artificial intelligence and personalization to sustainability and inclusion in retail.
“We have been following the event in recent years and noticed the growing demand for technologies aimed at reducing operational costs and enhancing the shopping experience. One example of this is facial biometric payment, which we will present in detail to the Brazilian delegation in New York,” comments Barroso.
Felipe’s presence at NRF, alongside the BTR-Varese delegation, reinforces Payface’s commitment to innovation and collaboration in the retail ecosystem. Over three days, the delegation will participate in panels, technical visits, and exclusive meetings with global executives, expanding networking potential and strategic learning.
Additionally, the event will be an excellent opportunity to strengthen international partnerships and identify new applications for Payface’s technology in retail, especially in markets that are adopting biometric payment solutions on a large scale.
