Meta’s decision to terminate its fact-checking program, announced last Tuesday (7), raises concerns about the future of social responsibility on digital platforms and the impact on advertising investments. For Bruno Almeida, CEO of US Media, a media solutions hub, this measure could have significant consequences for the company.
“This decision comes at a time when the social responsibility of digital platforms has never been more evident,” says Almeida. “Looking back, there are signs that advertisers are not comfortable with this lack of information control,” he adds, recalling the #StopHateForProfit movement in 2020, when major brands boycotted Meta in protest of the company’s moderation policies.
Almeida points to the case of X (formerly Twitter), where Elon Musk’s management resulted in a loss of about 50% of advertising revenue, as an example of the risks of lacking content control and the proliferation of misinformation. ‘Every choice has a consequence. What will be the price of this decision for Meta?’, questions the CEO.
US Media closely monitors changes in the digital landscape and offers solutions that prioritize safety and responsibility for its clients. The company remains attentive to this movement and warns about the need for digital media platforms to implement solid and ethical policies to combat misinformation and ensure a healthy environment for advertising investment.
