Vindi, the payment platform of LWSA, has just released a new feature that allows billing notifications via WhatsApp. This initiative aims to automate billing notifications for companies, with the goal of reducing defaults and recovering sales more effectively.
The new tool integrates into the diversification strategy of financial services offered by Vindi, which seeks to provide complete solutions for companies and entrepreneurs. “Our recovery solutions have already enabled companies to recover more than R$ 121 million in payments between January and June this year, and around R$ 1 billion between June 2015 and June 2024, through notifications via email and SMS,” highlights Monisi Costa, director of Payments & Banking at Vindi.
With the addition of notifications via WhatsApp, companies gain a powerful ally in the fight against defaults, offering customers a more convenient way to settle their debts. In June of this year, defaults reached 67.98 million Brazilian consumers, according to the National Confederation of Shopkeepers (CNDL) and the Credit Protection Service (SPC Brasil). “WhatsApp notifications meet the growing demand for more effective and convenient communication methods for both companies and consumers, facilitating the negotiation of outstanding debts and the closing of sales,” explains Monisi.
Vindi’s new functionality follows the trend of consumer behavior, which is increasingly connected and resolving issues online. A recent survey by Opinion Box revealed that 61% of users open the application at least once a day, and 80% of Brazilians prefer to communicate with companies through instant messaging.
The tool allows companies to send automatic notifications for pending, overdue, issued, and rejected charges that can be paid directly through WhatsApp, using either a Vindi’s own number or the company’s. Among the main benefits of the new functionality are higher sales recovery, sending payment links in the message, ready and assertive messages, integration flexibility, simple and easy setup, as well as control and visibility.
With this innovation, Vindi reinforces its commitment to offer technological solutions that facilitate companies’ financial management, helping them recover revenue and improve communication with customers.
